2009 March | How to start a Clothing Company

Discover Your Market: A look at something new

25. March 2009

Two important things When taking on the endeavor of a new market it is always important to realize and address couple things. The first is that you must realize that you are doing something new. Hence, all of your experience that is in marketing but is not in the same niche is almost irrelevant and [...]

Tutorial: Global Color in Illustrator

24. March 2009

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This Article was written by Derek Deal and was originally posted on the Black Axe Blog. I recently started predominantly using Illustrator to color my designs since starting The Black Axe. So far its been going pretty well. My file sizes are a fraction of what they used to be and pre-press has been a breeze. [...]

Designers Guide to the Apparel Printing Industry

18. March 2009

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Over the last couple of years the GoMediaZine has been a cookie jar full of tips, tutorials & practical advice about designing for apparel. There have been in depth tutorials, lots of inspiration, a fantastic three-part series full of experience & advice - we even showed you how to ‘Make it look like Affliction‘. And just in these last couple of months, we showed you how to make photorealistic mockups of your apparel designs.

No spec please: why asking for spec work is bad

13. March 2009

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Here is a post that was recently on an online forum. I changed the name of the company to disguise their identity. Hey, you think you got what it takes to make a shirt or hoodie design for Paper Clothing? Then bring it!!! Email designs to paperclothing@gmail.com Looking for bright, hand drawn art that is intricate but compelling [...]

Art Direction

10. March 2009

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You need to be a part of your company and give proper art direction for a design to succeed. The worst jobs I’ve had were when the client didn’t really know what they wanted and couldn’t even answer my basic question about where they want the designs direction to go. The saying “I’ll know what I want when I see it” is very painful for a designer because they can be working hours on a design only to find out that it wasn’t what the client wanted.

Interview with Kyle Crawford, the man behind Electric Zombie

9. March 2009

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I’m very glad to say that the first interview for tee shirt fashion is with Kyle Crawford of Electric Zombie. I want this interview to speak for itself, but I will say that I chose Kyle as the first interview not only because I admire his work with Electric Zombie, but also because of his [...]