Discover Your Market: A look at something new
Two important things When taking on the endeavor of a new market it is always important to realize and address couple things. The first is that you must realize that you are doing something new. [...]
Tutorial: Global Color in Illustrator
This Article was written by Derek Deal and was originally posted on the Black Axe Blog. I recently started predominantly using Illustrator to color my designs since starting The Black Axe. So far its been [...]
Designers Guide to the Apparel Printing Industry
Over the last couple of years the GoMediaZine has been a cookie jar full of tips, tutorials & practical advice about designing for apparel. There have been in depth tutorials, lots of inspiration, a fantastic three-part series full of experience & advice - we even showed you how to ‘Make it look like Affliction‘. And just in these last couple of months, we showed you how to make photorealistic mockups of your apparel designs.
No spec please: why asking for spec work is bad
Here is a post that was recently on an online forum. I changed the name of the company to disguise their identity. Hey, you think you got what it takes to make a shirt or [...]
Art Direction
You need to be a part of your company and give proper art direction for a design to succeed. The worst jobs I’ve had were when the client didn’t really know what they wanted and couldn’t even answer my basic question about where they want the designs direction to go. The saying “I’ll know what I want when I see it” is very painful for a designer because they can be working hours on a design only to find out that it wasn’t what the client wanted.
Interview with Kyle Crawford, the man behind Electric Zombie
I'm very glad to say that the first interview for tee shirt fashion is with Kyle Crawford of Electric Zombie. I want this interview to speak for itself, but I will say that I chose [...]
