April, 2009

How to launch your clothing line

Ray2018-04-24T12:39:23-07:00Categories: Featured, Starting Out|

The launch is pretty much your single most important release of products. If you make a good impression on people with your products, people will become loyal to your brand, and you’ll have repeat customers. Also, if your launch is weak, people will get a weak impression about your brand. Think of your launch as your chance to make your first impression on the new super hot girl (or guy) in high school. Unless you make that great first impression, you might ruin your chances of getting to know her in the future. So now let’s get into what you want in a perfect launch.

Printing it yourself VS hiring it out

Jon Kruse2012-10-18T17:15:06-07:00Categories: Inspirational, Interviews, Printing, Store Owners|

My buddy David Murray over at SEIBEI wrote this great article about doing screen printing vs hiring it out. I get e-mails all the time from people who want to learn screen printing and start [...]

How to design the best website for a clothing line

Ray2017-09-30T13:44:44-07:00Categories: Design|

So assuming that you have a bunch of great products and you have the money to produce them, the next most important thing is to have a professional website. To us indie designers, a website is everything. It’s pretty much our only storefront, well, for those who can’t afford a brick and mortar store anyway. So like any store that you would visit in a mall or in SoHo or in Tokyo or wherever, it has to be presentable and professional and give the customer a good impression of your brand.

Copyrights and licensing for clothing lines

Ben2018-01-22T08:09:49-07:00Categories: Featured, Legal, Starting Out|

I know what you’re thinking…you have an awesome idea for a shirt, but it’s using a well known, copyrighted character. “Hmm,” you say, “I could probably get away with it, right? I mean, it’s not like [insert major corporation here] own every aspect of the character. Besides, what I’m really doing is a parody and hardly looks like it…yeah, it’ll be ok…right?” Sound familiar? Read this article to understand what is legal and illegal in the world of shirt design.

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Your First Printing Experience: How to Prepare

Jon Kruse2009-04-15T17:47:22-07:00Categories: Printing, Starting Out|

This article assumes that you (the reader) have already started your company, have designs that you would like to print and have found a printer to work with. It is intended to walk you through [...]

Color Resources for Tee Designers

Jon Kruse2009-04-15T17:45:20-07:00Categories: Design|

You’ve been working on a design in your spare time for 5 days straight… and almost everything is perfect. Everything except the colors. You have 4 different variations laid out in illustrator and keep flipping [...]

Costs of starting a clothing company

Ray2018-05-28T11:08:54-07:00Categories: Featured, Starting Out|

How much do I need to start my clothing line? This is a HUGE question that I get asked a lot. And the simple answer is that there is no answer. Of course, I could give you an estimate based on your products and what you’ll need and what not, but ultimately there’s no way that I can just say that you need X amount of dollars to start Y company. So let’s break it down a little bit to help you assess your business and how much money you will possibly need.

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