When you start a screen printing company, you lose focus on what is really important - your bread and butter - your clothing line. If your line is making good money the absolute WORST thing you can do is start screen printing. Instead of focusing on designing, promoting, and improving your brand, you are now focusing on a completely different business. You now have to learn everything that goes into screen printing. You have to find a place to keep a press, a dryer, a flash, a washout area, an exposure unit and a dark room. If you don't have a bunch of extra room, you have to rent a place.
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...14. May 2009
It’s been a ton of of hard work and I still have a website redesign for our website and store, a photoshoot to do, and get everything in order before we launch. Here is a mockup of the design so far. Let me know what you think. It reminds me of the 300. This is [...]
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...4. May 2009
So probably the greatest misconception when it comes to marketing is that advertising makes a brand successful. That statement is completely FALSE! It’s not the advertising that makes a brand famous; it’s the products and branding. Of course, you may have heard a few cases where people got lucky because someone saw Justin Timberlake wearing their shirt, but more times than not, advertising is used for different means. Advertising and marketing a brand is what maintains a brand’s success, it never creates it. Advertising and marketing should be used to supplement your brand. So before reading this article, remove that from your head. Without a great product you’ll never be truly successful regardless of your marketing.
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...
27. May 2009
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