How to start a Clothing Company

The Tale of Johnny Cupcakes

It started with a nickname. Every day, Johnny Earle would go to work at the Braintree, Massachusetts, music emporium Newbury Comics, and every day his colleagues would call him something different. “Hey, Johnny Appleseed; Johnny Pancakes; Johnny Cupcakes!” Somehow, Cupcakes stuck. That was back in 2000, when Earle was ordering T-shirts for his metal band, On Broken Wings. On [...]

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Feedback! Tell me what you think about this site

I've been running this site for a little under a year. I've become the place to find information about starting a clothing company on the web and reach 15,000 visitors every month. I've been trying to update the site regularly and I just want to get some feedback.

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Building Brand Loyalty Amongst Your Customers

A product is a blend of multiple features which is positioned and distinguished by way of some special offering to establish it as a brand. And, if a customer is loyal towards a particular brand, it means a product has fulfilled all the requirements of a customer and satisfying a customer translates the brand into [...]

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Myspace Marketing (for Your Clothing Line)

ocial networks are great tools for promotion to many small businesses. Myspace marketing is becoming more and more common, and nearly every business has a Myspace page. Does yours? If not, well I guess you already know what I’d suggest. If you plan on getting started or do happen to have a Myspace page for [...]

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