How to start a Clothing Company

Creating a Good Brand Description

Describing your brand properly is a necessary skill for building a successful clothing line. Not only does it help clarify what your company is all about, it also shows that the people behind the brand are knowledgeable on what they’re selling and know how to present a great idea. Your brand profile should be included [...]

Operant Conditioning: What is it and How Does it Apply to My Business?

By Bo Mekavibul for iamthetrend.com This is the first in a series of articles that will delve into one concept or theory in the field of psychology and explore the ways in which it applies to your business. Because the knowledge that we have gained from psychology is based on general human behavior, it may [...]

Stheart Clothing Interview

If you enjoyed this interview make sure to check out our interviews each week at: iamthetrend.com Website: Stheartclothing.com So when and why did you decide to start STHEART Clothing? The first tees I ever printed were back in the summer of 2005. Yes, they were horrible and I have no clue as to why I [...]

Want You to Want Me: The Art of Liking and Persuasion

By Bo Mekavibul for www.iamthetrend.com People either like you or they don’t and there is nothing that you can do about it, right? Wrong! In this second installment of psychology-related articles, I will be discussing the importance of liking and the power of persuasion. Although it is impossible to come up with a formula that [...]

Interview with David Murray of SEIBEI

David Murray is the man behind Seibei, an awesome, quirky and extremely unique brand that has gained a large fan base for good reason! David, a self-taught illustrator with a college degree in Japanese Literature, began the brand in 2004 by screen printing and designing his tees, but it was in 2006 when Seibei really [...]

Interview with Paper Root

One of my personal favorite new brands out there is Paper Root. That was one of the reasons I wanted to interview them. Paper Root is a unique brand, one of my favorite things about them is they focus more on the art. They aren’t constrained by anything. I love how you never know what [...]

Make Your T-Shirt Packaging Memorable

When you ship out shirts to your customers, it’s your last chance to make a positive, professional and lasting impression. Beyond the obvious – shipping good product that’s neatly folded and arrives without being all beat up – there’s a lot you can do to go above and beyond and make your customer’s purchasing experience [...]

Interview with Eric Terry of Linty Fresh

Want to start your own business or run your own brand? Then you’ll enjoy this interview with Eric Terry, the owner of well known indie tee shirt brand Linty Fresh. We were fortunate to interview Eric, who gives great advice and insights into Linty Fresh, branding and the industry. Linty Fresh continues to be successful [...]

Do’s And Don’ts: Getting Your T-Shirts Reviewed

The genesis for this article was an email I received a few days ago from a new clothing line (who shall rename nameless) that was also sent to about a dozen other blog owners in the industry. I know this for a fact because it the author of the email used CC instead of BCC, allowing myself and all the other addressees to see exactly who he had sent it to.

Interview with The Printed Mind

We wanted to do an interview with a young and upcoming brand. The Printed Mind has only been around for 5 months, but already has made a name for itself with strong products and attention to detail. Check out http://www.theprintedmind.com INTERVIEW WITH LEVI, THE PRINTED MIND: 1. Before The Printed Mind, you were doing Word. [...]

Interview with Pyknic

We had the opportunity to interview Pyknic, http://www.pyknicwear.com Pyknic is a very popular brand that was founded in 2006 and has been gaining popularity ever since. We wanted to interview the pyknic guys because they know about how a successful brand is made. Their interview gives a lot of insight into that and into the brand. [...]

big things to come

Unfortunately this blog has recently been a bit dead. I have not been able to update as much as I’d like, but I can tell you that this will not be the case for long. John and I have decided to re-vamp the blog and take it in a whole new direction. We are planning [...]

Selling With Social Media

5000 Twitter Friends in 90 Days

originally posted on tee biz

Interview with Paul Baines from Buy-Tees.net

Almost two months ago, Assault had the honor of being reviewed by Buy-Tees.net.  After reading what came from that review, I felt compelled to dig in on the mind of Paul, co-owner and main contributor at Buy Tees.  I was very impressed with both the writing style and in-depth review of the art itself, rather [...]

It’s all about timing: selling seasonal shirts

When it comes to seasonal shirts timing is everything. I created the shirt “Live every week like it’s shark week” last year during a t-shirt competition and got them printed just in time for shark week. Until that point I hadn’t done much business online it was just hobby.  That weekend I sold 20 shirts, [...]