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Creating a Good Brand Description

Categories: Marketing, Starting Out|

Describing your brand properly is a necessary skill for building a successful clothing line. Not only does it help clarify what your company is all about, it also shows that the people behind the brand [...]

Operant Conditioning: What is it and How Does it Apply to My Business?

Categories: Marketing|

By Bo Mekavibul for iamthetrend.com This is the first in a series of articles that will delve into one concept or theory in the field of psychology and explore the ways in which it applies [...]

Stheart Clothing Interview

Categories: Interviews, Store Owners|

If you enjoyed this interview make sure to check out our interviews each week at: iamthetrend.com Website: Stheartclothing.com So when and why did you decide to start STHEART Clothing? The first tees I ever printed [...]

Want You to Want Me: The Art of Liking and Persuasion

Categories: Marketing|

By Bo Mekavibul for www.iamthetrend.com People either like you or they don’t and there is nothing that you can do about it, right? Wrong! In this second installment of psychology-related articles, I will be discussing [...]

Interview with David Murray of SEIBEI

Categories: Designers, Interviews, Store Owners|

David Murray is the man behind Seibei, an awesome, quirky and extremely unique brand that has gained a large fan base for good reason! David, a self-taught illustrator with a college degree in Japanese Literature, [...]

Interview with Paper Root

Categories: Designers, Interviews, Store Owners|

One of my personal favorite new brands out there is Paper Root. That was one of the reasons I wanted to interview them. Paper Root is a unique brand, one of my favorite things about [...]

Make Your T-Shirt Packaging Memorable

Categories: Printing, Starting Out|

When you ship out shirts to your customers, it’s your last chance to make a positive, professional and lasting impression. Beyond the obvious – shipping good product that’s neatly folded and arrives without being all [...]

Interview with Eric Terry of Linty Fresh

Categories: Designers, Interviews, Store Owners|

Want to start your own business or run your own brand? Then you'll enjoy this interview with Eric Terry, the owner of well known indie tee shirt brand Linty Fresh. We were fortunate to interview [...]

Do’s And Don’ts: Getting Your T-Shirts Reviewed

Categories: Marketing, Starting Out|

The genesis for this article was an email I received a few days ago from a new clothing line (who shall rename nameless) that was also sent to about a dozen other blog owners in the industry. I know this for a fact because it the author of the email used CC instead of BCC, allowing myself and all the other addressees to see exactly who he had sent it to.

Interview with Pyknic

Categories: Interviews, Store Owners|

We had the opportunity to interview Pyknic, Pyknic is a very popular brand that was founded in 2006 and has been gaining popularity ever since. We wanted to interview the pyknic guys because they know about [...]

Selling With Social Media

Categories: Marketing|

5000 Twitter Friends in 90 Days

Categories: Marketing|

originally posted on tee biz

Interview with Paul Baines from Buy-Tees.net

Categories: Interviews, Marketing, Store Owners|

Almost two months ago, Assault had the honor of being reviewed by Buy-Tees.net.  After reading what came from that review, I felt compelled to dig in on the mind of Paul, co-owner and main contributor [...]

It’s all about timing: selling seasonal shirts

Categories: Marketing|

When it comes to seasonal shirts timing is everything. I created the shirt “Live every week like it’s shark week” last year during a t-shirt competition and got them printed just in time for shark [...]