How to start a Clothing Company

how to set up artwork for screen printing

Ray from Lowdtown wrote another good article about setting up your artwork for screen printing. I put in two comments below. What I’m real confused about is the printing method. I’m just about to have a real small launch and I don’t do ANY designs. I’ve hired an artist to do my designs, but if I’m [...]

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How to advertise and market your clothing line

So probably the greatest misconception when it comes to marketing is that advertising makes a brand successful. That statement is completely FALSE! It’s not the advertising that makes a brand famous; it’s the products and branding. Of course, you may have heard a few cases where people got lucky because someone saw Justin Timberlake wearing their shirt, but more times than not, advertising is used for different means. Advertising and marketing a brand is what maintains a brand’s success, it never creates it. Advertising and marketing should be used to supplement your brand. So before reading this article, remove that from your head. Without a great product you’ll never be truly successful regardless of your marketing.

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How to launch your clothing line

Well, that really shouldn’t be a question, because EVERYONE knows that your launch is maybe the single most important release for your clothing company. So let’s cover what we’ve learned so far… You now understand how much money you’ll need to run and start your company, and you now have a kickass website. So what’s next? You need to have some badass products for your release. Of course, this whole preparation would take several weeks or maybe months, so let’s pretend that the process has been sped up, and you’ve already done said things.

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How to design the best website for a clothing line

So assuming that you have a bunch of great products and you have the money to produce them, the next most important thing is to have a professional website. To us indie designers, a website is everything. It’s pretty much our only storefront, well, for those who can’t afford a brick and mortar store anyway. So like any store that you would visit in a mall or in SoHo or in Tokyo or wherever, it has to be presentable and professional and give the customer a good impression of your brand.

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Costs of starting a clothing company

How much do I need to start my clothing brand? This is a HUGE question that I get asked a lot. And the simple answer is that there is no answer. Of course, I could give you an estimate based on your products and what you’ll need and what not, but ultimately there’s no way that I can just say that you need X amount of dollars to start Y company. So let’s break it down a little bit to help you assess your business and how much money you will possibly need.

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