Author Archives | Ray
Ray - who has written 12 posts on How to start a Clothing Company.
I am currently a college design student at Parsons School of Design in New York City. I run, designs, and own Lowdtown Friends & Freaks, and writes articles for the Lowdtown Blog.
What items can I sell besides t-shirts?
This article was originally written by Ray Masaki of Lowdtown (http://www.twitter.com/lowdtown) and posted on his blog: http://www.lowdtown.com/ This is a really good question, but the answer obviously depends on what you consider your demographic to be. But one thing that is definitely important regardless of your demographic is that the product should be unique and [...]
Continue reading...Custom packaging that won’t break the bank
Monday, January 23, 2012
This article was originally written by Ray Masaki of Lowdtown (http://www.twitter.com/lowdtown) and posted on his blog: http://www.lowdtown.com/blog/ Custom packaging is one of those things that are icing on the cake. I think it’s awesome when I get a package that comes in an awesome box, or custom mailer, but it usually ends up in the [...]
Continue reading...How to achieve a professional look on a tight budget
Friday, January 20, 2012
This is probably a topic that most, if not all, indie brands think about. I know most of you reading this and interested in starting a clothing brand have considered ways to spend less money while still looking professional. Unless you have some sort of substantial backing, chances are that you’re going to try to [...]
Continue reading...How has technology helped and hurt the t-shirt community?
Wednesday, January 18, 2012
This article was originally written by Ray Masaki of Lowdtown (http://www.twitter.com/lowdtown) and posted on his blog: http://www.lowdtown.com/blog This topic was suggested by my buddy and fellow New Yorker, Bryan of Doctor Hazmat, who I incidentally met after first talking to him via twitter. It’s certainly an interesting question, but unfortunately I probably hold a heavy [...]
Continue reading...When is it art, and when is it art for a t-shirt?
Sunday, January 15, 2012
This article was originally written by Ray Masaki of Lowdtown (http://www.twitter.com/lowdtown) and posted on his blog: http://www.lowdtown.com/blog/ This is somewhat related to my previous post of knowing when to not use a design for your line. I think an extremely important distinction is knowing when something is an awesome piece of artwork, and when something [...]
Continue reading...Building A Concept – Knowing When To Not Use A Design
Wednesday, January 11, 2012
This article was originally written by Ray Masaki of Lowdtown and posted on his blog: http://www.lowdtown.com/blog/ I’ve hinted in previous posts that I have lost a lot of money from deciding not to use designs. In fact, I hired a couple designers to work on a collaboration that is going unused. This brings me to [...]
Continue reading...Costs Of Starting A Clothing Brand (Revisited)
Tuesday, October 25, 2011
This article was originally written by Ray Masaki of Lowdtown and posted on his blog: http://www.lowdtown.com/blog/ A lot of you guys curious in starting a clothing brand have probably read my “How To Start A Clothing Brand” series on howtostartaclothingcompany.com Those series of blog entries have really taken off since I first wrote them, but [...]
Continue reading...how to set up artwork for screen printing
Monday, December 14, 2009
Ray from Lowdtown wrote another good article about setting up your artwork for screen printing. I put in two comments below. What I’m real confused about is the printing method. I’m just about to have a real small launch and I don’t do ANY designs. I’ve hired an artist to do my designs, but if [...]
Continue reading...How to advertise and market your clothing line
Monday, May 4, 2009
So probably the greatest misconception when it comes to marketing is that advertising makes a brand successful. That statement is completely FALSE! It’s not the advertising that makes a brand famous; it’s the products and branding. Of course, you may have heard a few cases where people got lucky because someone saw Justin Timberlake wearing their shirt, but more times than not, advertising is used for different means. Advertising and marketing a brand is what maintains a brand’s success, it never creates it. Advertising and marketing should be used to supplement your brand. So before reading this article, remove that from your head. Without a great product you’ll never be truly successful regardless of your marketing.
Continue reading...How to launch your clothing line
Tuesday, April 28, 2009
Well, that really shouldn’t be a question, because EVERYONE knows that your launch is maybe the single most important release for your clothing company. So let’s cover what we’ve learned so far… You now understand how much money you’ll need to run and start your company, and you now have a kickass website. So what’s next? You need to have some badass products for your release. Of course, this whole preparation would take several weeks or maybe months, so let’s pretend that the process has been sped up, and you’ve already done said things.
Continue reading...How to design the best website for a clothing line
Tuesday, April 21, 2009
So assuming that you have a bunch of great products and you have the money to produce them, the next most important thing is to have a professional website. To us indie designers, a website is everything. It’s pretty much our only storefront, well, for those who can’t afford a brick and mortar store anyway. So like any store that you would visit in a mall or in SoHo or in Tokyo or wherever, it has to be presentable and professional and give the customer a good impression of your brand.
Continue reading...Costs of starting a clothing company
Monday, April 13, 2009
How much do I need to start my clothing brand? This is a HUGE question that I get asked a lot. And the simple answer is that there is no answer. Of course, I could give you an estimate based on your products and what you’ll need and what not, but ultimately there’s no way that I can just say that you need X amount of dollars to start Y company. So let’s break it down a little bit to help you assess your business and how much money you will possibly need.
Continue reading...
- Don't start a clothing company
- Print to order sites don't work
- Costs Of Starting A Clothing Brand (Revisited)
- Getting your line into boutiques/ shops
- Stop trying to do it all and delegate
- Characteristics of Successful Clothing Company Owners
- Shirt Hive - Connecting t-shirt brands with designers
- You're self employed with your business, now what?
- Stop emailing me!
- Storenvy Review: Storenvy falls short of its promises
- Kkwin65a: hello, people said i have telant in making my own ...
- : You should sell no less than five dissimilar items...
- Guest: Add some more collection like footwear and handb...
- D8byr: hello i am a london based clothing company that is...
- Owen Osinde: word bro, i agree completely!...
Saturday, January 28, 2012
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