How to start a Clothing Company

It’s not just about the product

I was reading Cashflow Quadrant and I thought a lot of clothing companies could benefit from this information. The cash flow Quadrant has 4 sections. The left side is an Employee and Self-employed and the right side is a Business owner and Investor. So many clothing companies with me included are actually just self employed [...]

410 BC Packaging.

Andy over at Hide Your Arms wrote this article about 410bc’s new packaging. 410BC sent me a tee a little while back (which will likely be posted soon), and I loved the packaging that it came in so much that I meticulously peeled away the customs label, 410BC return address sticker, my address, the postage sticker, [...]

How to Design for the Apparel Market

I saw this great article by Jimiyo and had to share it. Art Doesn’t Sell In my experience as a designer and curator, there is a truth about the apparel world that has become apparent. If my hunch is correct, this probably spans the whole world of art: Artsy fartsy doesn’t sell in a mass consumer market. I don’t [...]

Networking for clothing lines

What is networking? Why is networking important? Why am I writing this and how does it have to do with Too Legit? All of these questions will be answered in the following Facet of Legitimacy. Let’s say that you need to find a job. You spend hours and hours and come up with a resume that [...]

Creating a Good Brand Description

Describing your brand properly is a necessary skill for building a successful clothing line. Not only does it help clarify what your company is all about, it also shows that the people behind the brand are knowledgeable on what they’re selling and know how to present a great idea. Your brand profile should be included [...]

Operant Conditioning: What is it and How Does it Apply to My Business?

By Bo Mekavibul for iamthetrend.com This is the first in a series of articles that will delve into one concept or theory in the field of psychology and explore the ways in which it applies to your business. Because the knowledge that we have gained from psychology is based on general human behavior, it may be [...]

Want You to Want Me: The Art of Liking and Persuasion

By Bo Mekavibul for www.iamthetrend.com People either like you or they don’t and there is nothing that you can do about it, right? Wrong! In this second installment of psychology-related articles, I will be discussing the importance of liking and the power of persuasion. Although it is impossible to come up with a formula that will [...]

Do’s And Don’ts: Getting Your T-Shirts Reviewed

The genesis for this article was an email I received a few days ago from a new clothing line (who shall rename nameless) that was also sent to about a dozen other blog owners in the industry. I know this for a fact because it the author of the email used CC instead of BCC, allowing myself and all the other addressees to see exactly who he had sent it to.

Selling With Social Media

5000 Twitter Friends in 90 Days

originally posted on tee biz

Interview with Paul Baines from Buy-Tees.net

Almost two months ago, Assault had the honor of being reviewed by Buy-Tees.net.  After reading what came from that review, I felt compelled to dig in on the mind of Paul, co-owner and main contributor at Buy Tees.  I was very impressed with both the writing style and in-depth review of the art itself, rather [...]

SEO for Apparel and T-Shirt Companies

Tim Toomey from Assault Blog and Assault Shirts talks about how to get SEO results without spending a lot of money. He gives some great tips for keyword strategies, blog strategies and coding strategies.

5 Steps To Successfully Managing Your Clothing Brand

I saw this post by Rachelle Hynes on behance and thought it was a really simple checklist about what you should be doing with your clothing brand. One thing that I wanted to add is that you need to communicate your message so everyone can easily understand it. If you don’t do this then there [...]

How to Sell T-Shirts Using Twitter

Twitter.com has become very popular in today’s internet world. A February 2009 Compete.com blog entry ranks Twitter as the third largest social network (behind Facebook and MySpace), puts the number of users at roughly 6 million and the number of monthly visitors at 55 million. Those are numbers that are hard to ignore and is [...]

How to advertise and market your clothing line

So probably the greatest misconception when it comes to marketing is that advertising makes a brand successful. That statement is completely FALSE! It’s not the advertising that makes a brand famous; it’s the products and branding. Of course, you may have heard a few cases where people got lucky because someone saw Justin Timberlake wearing their shirt, but more times than not, advertising is used for different means. Advertising and marketing a brand is what maintains a brand’s success, it never creates it. Advertising and marketing should be used to supplement your brand. So before reading this article, remove that from your head. Without a great product you’ll never be truly successful regardless of your marketing.

SEO – Secrets the high priced consultants aren’t telling you

I'm not going to add to the gigantic list of of great SEO resources and basic SEO 101 strategies that you can easily find all over the web. Instead, I'm going to go over a few secrets that I have developed specifically for my online store, Assault Apparel, that will help those of you who are like me and don't have any sort of money to use for marketing and PPC like some of the other t-shirt shops around town.