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You’re self employed with your business, now what?

21. June 2010

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In the beginning I worked as hard as I could to do everything. I wanted to make it and be able to live off of the clothing company I started. This made me work long hours with little sleep to try and get everything done. T-shirts were everything for me for a little while. I [...]

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It’s not just about the product

4. May 2010

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I was reading Cashflow Quadrant and I thought a lot of clothing companies could benefit from this information. The cash flow Quadrant has 4 sections. The left side is an Employee and Self-employed and the right side is a Business owner and Investor. So many clothing companies with me included are actually just self employed [...]

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Lowdtown is Closing Down – Clearance Sale

4. March 2010

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Ray at lowdtown has written some awesome articles for this site and I thought it was only right that I help him when he needs it. Here is his post he wrote This post has been a long time coming, but it should definitely clear everything up for those confused with the state of Lowdtown. First of [...]

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How to Design for the Apparel Market

30. December 2009

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I saw this great article by Jimiyo and had to share it. Art Doesn’t Sell In my experience as a designer and curator, there is a truth about the apparel world that has become apparent. If my hunch is correct, this probably spans the whole world of art: Artsy fartsy doesn’t sell in a mass consumer market. I don’t [...]

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Storenvy: Free online store review

17. November 2009

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oday I’m reviewing a new e-commerce store system called storenvy which offers a free stores to everyone. It is most similar to big cartel which charges $10- $20 a month for it’s services but also includes a bunch of social networking stuff to get your site seen.

how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...

Guide to Starting a Clothing Company

16. November 2009

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2 Years ago I started up a clothing company that I slowly began to doubt and eventually I abandoned it even though it generated pretty good profits for a time. Since then I have been planning a new business and have been constantly re-evaluating my ideas and designs. The bottom line is I learned a lot from starting a company even though it wasn’t entirely successful. I also have learned a lot from reading through these forums. I wanted to write to this to give a complete guide to every aspect of starting a company. This is going to be a lengthy guide but if you are new to this I think you have a lot to learn from my mistakes and experiences.

how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...

How to be a good client

10. November 2009

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1. clear your mind of any image you have built up. A designer cannot read your mind so the finished product will never ever look exactly how you see it. And they will not spend the next year revising the design over and over in the hope that it might. Put your ideas in the designers hands, and be excited to see something completely unique by a creative professional. 2. look carefully at your chosen designers work, develop their brief in accordance with their personal style. stop asking me to draw sexy chicks. 3. Remember that a professional designer is not a way for you to exercise your artistic frustrations, They are not just a pair of hands for you to feel creative with. A professional designer does so because of an ability to come up with ideas not just realize them, and their ideas may well be better than yours.

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Ask top store owners questions about anything!

5. October 2009

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Hey guys so I’ve been talking with a few friends about doing interviews and I thought it would be cool to throw it to you see what questions you want to ask. You can ask specific questions to a certain store owner or throw it up to everyone. I thought it would be really cool to hear the different perspectives from everyone.

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Ten Things You Must Do When Starting Any Clothing Brand

5. October 2009

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There is no doubt about, times are tough right now. It seems like whenever you fire up your laptop or even the TV there is some sort of broadcast of a new business or organization crumbling that will somehow affect your daily life or business. With today’s economy owning or starting a clothing line could get tricky and require bringing in the big guns. Don’t worry though! There is a lot you can do as a clothing line owner to really market yourself. There are many different ways to really bring new website visitors to your brand you just have to think outside the box and sleep a little less. Here are some sure fire ways to further your reach online.

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Bullshit Detector – for websites

25. September 2009

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So I've run into a lot of people talking the talk, gloating about how well their company is doing, or trying to get me involved with their project. If I don't know you I will be skeptical and look at a few things that will let me know if you are full of shit : )

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Networking for clothing lines

14. September 2009

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What is networking? Why is networking important? Why am I writing this and how does it have to do with Too Legit? All of these questions will be answered in the following Facet of Legitimacy. Let’s say that you need to find a job. You spend hours and hours and come up with a resume that [...]

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Creating a Good Brand Description

30. August 2009

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Describing your brand properly is a necessary skill for building a successful clothing line. Not only does it help clarify what your company is all about, it also shows that the people behind the brand are knowledgeable on what they’re selling and know how to present a great idea. Your brand profile should be included [...]

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Do’s And Don’ts: Getting Your T-Shirts Reviewed

15. August 2009

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The genesis for this article was an email I received a few days ago from a new clothing line (who shall rename nameless) that was also sent to about a dozen other blog owners in the industry. I know this for a fact because it the author of the email used CC instead of BCC, allowing myself and all the other addressees to see exactly who he had sent it to.

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The Importance of Taking Professional Looking Pictures of your Clothing Line

8. June 2009

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So the moment has come, either through word of month, a blog post or even possibly an ad you placed. A customer is on your site and is browsing your clothing line to see what you have to offer. After a few minutes your potential customer exits your page but with nothing in their shopping [...]

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Legalities of Starting a Clothing Company

3. June 2009

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Starting a clothing line is similar to starting any other business; there is more to it than what meets the eye. When starting a company, before you officially do business, you want to make sure you have all your bases covered. The kinds of things you want to make sure you [...]

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Why You Should Pay A Professional To Print Your Shirts

27. May 2009

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When you start a screen printing company, you lose focus on what is really important - your bread and butter - your clothing line. If your line is making good money the absolute WORST thing you can do is start screen printing. Instead of focusing on designing, promoting, and improving your brand, you are now focusing on a completely different business. You now have to learn everything that goes into screen printing. You have to find a place to keep a press, a dryer, a flash, a washout area, an exposure unit and a dark room. If you don't have a bunch of extra room, you have to rent a place.

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