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How to advertise and market your clothing line
So probably the greatest misconception when it comes to marketing is that advertising makes a brand successful. That statement is completely FALSE! It’s not the advertising that makes a brand famous; it’s the products and branding. Of course, you may have heard a few cases where people got lucky because someone saw Justin Timberlake wearing their shirt, but more times than not, advertising is used for different means. Advertising and marketing a brand is what maintains a brand’s success, it never creates it. Advertising and marketing should be used to supplement your brand. So before reading this article, remove that from your head. Without a great product you’ll never be truly successful regardless of your marketing.
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...How to launch your clothing line
28. April 2009
Well, that really shouldn’t be a question, because EVERYONE knows that your launch is maybe the single most important release for your clothing company. So let’s cover what we’ve learned so far… You now understand how much money you’ll need to run and start your company, and you now have a kickass website. So what’s next? You need to have some badass products for your release. Of course, this whole preparation would take several weeks or maybe months, so let’s pretend that the process has been sped up, and you’ve already done said things.
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...Your First Printing Experience: How to Prepare
15. April 2009
This article assumes that you (the reader) have already started your company, have designs that you would like to print and have found a printer to work with. It is intended to walk you through the process of your first print and bring up any “did you knows”. Enjoy! Prepare your files for print. Select your printing [...]
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...Costs of starting a clothing company
13. April 2009
How much do I need to start my clothing brand? This is a HUGE question that I get asked a lot. And the simple answer is that there is no answer. Of course, I could give you an estimate based on your products and what you’ll need and what not, but ultimately there’s no way that I can just say that you need X amount of dollars to start Y company. So let’s break it down a little bit to help you assess your business and how much money you will possibly need.
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...Stop what you’re doing and make some goals right now!
28. January 2009
If your starting a clothing line and you don't have a goal (a corporate goal, a market share goal, a personal career goal, an athletic goal...) then you can just do your best. You can take what comes. You can reprioritize on a regular basis. If you don't have a goal, you never have to worry about missing it. If you don't have a goal you don't need nearly as many excuses, either.
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...Johnny Cupcake’s Do’s and Don’ts for Starting Your Clothing line
8. December 2008
John Earle, above, started the "Johnny Cupcakes" brand as a joke. Now his cupcake-themed T-shirts, at $40 to $70 each, are flying off the shelves of his store on Boston's chic Newbury Street. Here are some of Johnny's Do's and Don'ts from an article on npr.org. Write some notes down because Johnny knows he's stuff and is an expert at creating a clothing line.
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...15 T Clothing Line Pitfalls
15. November 2008
Starting up a new clothing line is no easy task, especially in today’s economy. So it is essential that you properly plan out your ventures to ensure success. Below is a common list of pitfalls many t shirt business owners encounter when launching a clothing line. I hope that this list will help you avoid [...]
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...3 Considerations Before Launching Your Clothing Line
15. November 2008
After 2 years of running Linty Fresh, I’ve learned a lot of things, many resulting from trial and error. Thinking back, these are the top 3 things that were (or would have been) really important to consider when starting my clothing line
how to start a clothing line, tshirt business, clothing company, t-shirt blog, shirt design, continue reading...
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