How to Start a Clothing Line – t-shirt business, clothing company

How much do I need to start my clothing brand? This is a HUGE question that I get asked a lot. And the simple answer is that there is no answer. Of course, I could give you an estimate based on your products and what you’ll need and what not, but ultimately there’s no way that I can just say that you need X amount of dollars to start Y company. So let’s break it down a little bit to help you assess your business and how much money you will possibly need.

If your starting a clothing line and you don’t have a goal (a corporate goal, a market share goal, a personal career goal, an athletic goal…) then you can just do your best. You can take what comes. You can reprioritize on a regular basis. If you don’t have a goal, you never have to worry about missing it. If you don’t have a goal you don’t need nearly as many excuses, either.

John Earle, above, started the “Johnny Cupcakes” brand as a joke. Now his cupcake-themed T-shirts, at $40 to $70 each, are flying off the shelves of his store on Boston’s chic Newbury Street. Here are some of Johnny’s Do’s and Don’ts from an article on npr.org. Write some notes down because Johnny knows he’s stuff and is an expert at creating a clothing line.

Starting up a new clothing line is no easy task, especially in today’s economy. So it is essential that you properly plan out your ventures to ensure success. Below is a common list of pitfalls many t shirt business owners encounter when launching a clothing line. I hope that this list will help you avoid [...]

After 2 years of running Linty Fresh, I’ve learned a lot of things, many resulting from trial and error. Thinking back, these are the top 3 things that were (or would have been) really important to consider when starting my clothing line