When you ship out shirts to your customers, it’s your last chance to make a positive, professional and lasting impression. Beyond the obvious – shipping good product that’s neatly folded and arrives without being all beat up – there’s a lot you can do to go above and beyond and make your customer’s purchasing experience [...]
Continue reading...20. August 2009
Want to start your own business or run your own brand? Then you’ll enjoy this interview with Eric Terry, the owner of well known indie tee shirt brand Linty Fresh. We were fortunate to interview Eric, who gives great advice and insights into Linty Fresh, branding and the industry. Linty Fresh continues to be successful [...]
Continue reading...15. August 2009
We wanted to do an interview with a young and upcoming brand. The Printed Mind has only been around for 5 months, but already has made a name for itself with strong products and attention to detail. Check out http://www.theprintedmind.com INTERVIEW WITH LEVI, THE PRINTED MIND: 1. Before The Printed Mind, you were doing Word. [...]
Continue reading...14. August 2009
We had the opportunity to interview Pyknic, http://www.pyknicwear.com Pyknic is a very popular brand that was founded in 2006 and has been gaining popularity ever since. We wanted to interview the pyknic guys because they know about how a successful brand is made. Their interview gives a lot of insight into that and into the brand. Now onto [...]
Continue reading...12. August 2009
Unfortunately this blog has recently been a bit dead. I have not been able to update as much as I’d like, but I can tell you that this will not be the case for long. John and I have decided to re-vamp the blog and take it in a whole new direction. We are planning a release [...]
Continue reading...3. August 2009
When it comes to seasonal shirts timing is everything. I created the shirt “Live every week like it’s shark week” last year during a t-shirt competition and got them printed just in time for shark week. Until that point I hadn’t done much business online it was just hobby. That weekend I sold 20 shirts, [...]
Continue reading...23. July 2009
It started with a nickname. Every day, Johnny Earle would go to work at the Braintree, Massachusetts, music emporium Newbury Comics, and every day his colleagues would call him something different. “Hey, Johnny Appleseed; Johnny Pancakes; Johnny Cupcakes!” Somehow, Cupcakes stuck. That was back in 2000, when Earle was ordering T-shirts for his metal band, On Broken Wings. On [...]
Continue reading...9. July 2009
A product is a blend of multiple features which is positioned and distinguished by way of some special offering to establish it as a brand. And, if a customer is loyal towards a particular brand, it means a product has fulfilled all the requirements of a customer and satisfying a customer translates the brand into [...]
Continue reading...3. July 2009
ocial networks are great tools for promotion to many small businesses. Myspace marketing is becoming more and more common, and nearly every business has a Myspace page. Does yours? If not, well I guess you already know what I’d suggest. If you plan on getting started or do happen to have a Myspace page for [...]
Continue reading...30. June 2009
Plenty of t-shirt sites offer specials. Buy three get one free, free shipping of orders totaling a certain amount, percentage off an order and a bunch of others to increase the amount of the purchase. One method that isn’t seen too often is the standard up sell. Many large online retailers use this method successfully, [...]
Continue reading...24. June 2009
When someone gets involved they tend to be more committed to something than someone just passing by. When people interact online they may be doing a multitude things like instant messaging while surfing the web. As a web site owner, you really have no idea whether you have a visitors full attention since you are [...]
Continue reading...20. June 2009
The focus of viral marketing is the fact that it has the ability to replicate itself without any outside assistance. A viral marketing campaign is one which allows and motivates customers who are exposed to the campaign to actively help spread the word themselves. Your customers pass on the word to other potential customers either because [...]
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20. August 2009
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