How to start a Clothing Company

You’ve been working on a design in your spare time for 5 days straight… and almost everything is perfect. Everything except the colors. You have 4 different variations laid out in illustrator and keep flipping back between them. You’ve already switched the shirt colors half a dozen times, changed your bright red to something a little darker, and completely nixed the navy blue.

But it’s still not right.

photo attribute iboy_daniel

As designers, we’ve all been there. Choosing the right palette is sometimes the hardest part of the process. And when you have to throw printing considerations into the mix too (will this need an underbase? do I need to use halftones here?) it gets even more fun.

Over the years, we’ve rounded up an arsenal of color tools on the web that have helped us get better and smarter at picking color combinations for our projects. We’re going to share them here today, and hope they help you, too.

Read the full article at Pop Culture Tees by clicking here.

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Thanks,
Jon Kruse