Comments on: Discover Your Market: A look at something new

By: Carl

Carl — Thu, 31 Dec 2009 18:28:35 +0000

Thanks for your honest and constructive response. What I’m getting out of it is that we need to know the age range we should design for, which is one that we can clearly understand and identify with. With that in mind and with passion, it shouldn’t hurt to try. A million thanks.

By: Jon Kruse

Jon Kruse — Thu, 31 Dec 2009 03:24:46 +0000

I think it will be difficult for someone with no background in this industry to go after a demographic they are no longer part of. I’m sure some corporate big wigs do this all the time but kids can tell when it’s not authentic. In the end it’s not something I can tell you what you can do, pretty much all my friends and family could never see the potential of the products I made and I just had to ignore them and do what I wanted. I knew my market and I knew I was making great stuff. If you are passionate about it you will certainly succeed.

By: Carl

Carl — Thu, 31 Dec 2009 02:25:44 +0000

Hi, your article and everyone’s comments are very helpful and provide clarity, specially for some one like me. This one might be a new one for you: my wife and I always dreamed of some day having our own business of some sort, but could never settle on something that we were truly pasionate about. Well, until recently. With her having a Bachelor’s degree in art, and both of us being gifted artistically (it’s funny, but even our 3 children are), we have determined that designing fashion is where our future lies. We have not started anything, but have lots of ideas for designing cool men’s active wear, like some that we have seen out there while researching this, but make it affordable and with our own twist.

Besides being artistic, we grew up in the city always tuned to all the latest fashions and following the trends. We loved clubbing, we did it a lot before the kids, and always hung out with what we considered the cool crowd – the rest of our friends were also always into the latest everything. So we have a nick for avant guard and innovation. The question that we have is that we are in our mid-forties and are not sure if we are too late to persuit something that is usually more for younger people. What do you think?

By: Jon Kruse

Jon Kruse — Wed, 29 Apr 2009 21:32:26 +0000

It’s hard to email you back Tammy when you don’t give us your email.

By: Tammy

Tammy — Wed, 29 Apr 2009 21:25:47 +0000

All of your articles are very informative and helpful. I googled information about marketing my own clothing line and was very facinated by your articles. My husband already have a clothing line that he’s had Inc’d. We live down South and of course our markets are totally different from most other areas. His clothing line has been sucessful over the years where we live, but it’s hard getting your name outside of your area when the product hasn’t been marketed properly. Well, shall I say that I have not been able to market the product for him, because I have no clue as what to do, or where should I began. I have been able to help him with almost every aspect of his clothing line, except in the area of marketing and I feel awful, because I’m usually pretty good figuring things out on my own. But I am stuck on the marketing aspect of the business. If you could help me help him, I sure would appreciate it greatly. I’m looking for help with marketing and since you are in the same field and have marketing experience, your help is greatly needed. So I look forward to hearing from you and thank you in advance for your prompt attention.

By: John Taylor

John Taylor — Fri, 24 Apr 2009 02:17:47 +0000

What a facinating article. I’m looking for a marketing expert to help with a project, could you help?

By: Adam

Adam — Sat, 28 Mar 2009 01:14:12 +0000

That’s sort of what I was driving it. I feel that a certain level of dissociation is always required, unless you’re designing only for yourself. Say, for example, your demographic is the show going crowd you mention. I grew up going to shows as well, but I admit that if I were to go to a show today, I’d probably feel mighty old. While I may have a better idea of what that demographic wants than someone who has never been to a show, I’m still not REALLY a part of it.

I’m not trying to criticize. I just feel it’s challenging to really understand a demographic unless I’m living it. And in most cases, I’m not.

By: admin

admin — Sat, 28 Mar 2009 00:54:34 +0000

The product has to be authentic Adam. If it’s not, people will see right through you.

This post was written by Ben who is going to handle our wholesaling. Although he may not be a part of the target market we are going after I can still tell him what our brand is all about and he can convey that to stores.

I am a part of this world, and handle all of the creative decisions. I grew up going to shows buying a band’s shirt as a badge of honor and I am a part of the target we are going after. Not everyone on my team has to live this lifestyle but they need to understand it.

By: Adam

Adam — Fri, 27 Mar 2009 23:09:00 +0000

Interesting read. So all that being said, what IS your target demographic? And more importantly, what do you do when you as a business person are outside of your target demographic? Familiarizing yourself with brands that your demo might like is one thing, but is it enough to get inside their heads and really understand what they want?