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Johnny Cupcake’s Do’s and Don’ts for Starting Your Clothing line

December 8, 2008

Starting Out

Don’t rush. First impressions are everything. Don’t release any product unless you know for sure it’s as good as you can get it to be.

Don’t get bummed out if you go broke. You have to spend money to make money.

Travel, travel, travel.

Get a catchy domain name. Do something different, original, and memorable. Take your time coming up with a name.

Try to limit/not mass produce anything. Everyone wants what nobody has.

Be prepared to toss out any relationships or hobbies, if need be. You have to put 110 percent into building any company. You need to get your own act together before taking on a relationship.

Focus, focus! Living a drug-free, alcohol-free lifestyle my whole life has enabled me to save money, think straight, live healthy, focus more, and use my time wisely. I’m not saying do what I did, I’m just pointing out that you’re going to have to make your company your first priority.

Personalize your online orders. Johnny Cupcakes shirts are wrapped in special cupcake tissue paper, and usually come with a Ninja Turtles or Garbage Pail Kids card. Taking a couple of extra minutes to do that puts a gigantic smile on someone’s face!

This was taken from an article written on NPR.org
For the complete article click here

threadsnotdead Johnny Cupcakes Dos and Donts for Starting Your Clothing line

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About Jon Kruse

I run this blog and have a web development company called Double Dragon Studios. Send us an email if you are looking for any web work to be done.

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  • 305

    Thanks for the tips!!!

  • http://www.threadless.com/submission/199894/Watch_Where_You_Sit/showmore,designs Adam Mann

    Travel, travel, travel?

  • http://www.getfamousproductions.com Alison

    i want a garbage pail kid card!

  • Jess

    So…how are you supposed to make money if you’re not mass producing? Are you pricing your line very high to make up the difference? What if you want something that middle class families can afford? And what is the least expensive way to mass produce your designs if that’s the way you decide to go?

  • http://www.jonathankruse.com Jon Kruse

    Jess this is just how one person has done it. He still prints a lot of shirts even though it’s limited edition (usually around 300). His prices are high to make up the difference but really printing at 300 shirts will give you a really low price per shirt. Silk screening is still inexpensive for small runs. I usually print 50 of each design on American Apparel and my costs are between 7 and 10 dollars a shirt. If I print more shirts the cost goes down considerably.

  • THC

    Where can I buy custom tissue paper for my brand?

  • Leo

    Great advice here…

  • Gfransman

    This is a very helpful article and would like to know how , what and where do I register my clothing label
    gfransman@vodamail.co.za