Johnny Cupcake’s Do’s and Don’ts for Starting Your Clothing line

Mon, Dec 8, 2008

Starting Out

Don’t rush. First impressions are everything. Don’t release any product unless you know for sure it’s as good as you can get it to be.

Don’t get bummed out if you go broke. You have to spend money to make money.

Travel, travel, travel.

Get a catchy domain name. Do something different, original, and memorable. Take your time coming up with a name.

Try to limit/not mass produce anything. Everyone wants what nobody has.

Be prepared to toss out any relationships or hobbies, if need be. You have to put 110 percent into building any company. You need to get your own act together before taking on a relationship.

Focus, focus! Living a drug-free, alcohol-free lifestyle my whole life has enabled me to save money, think straight, live healthy, focus more, and use my time wisely. I’m not saying do what I did, I’m just pointing out that you’re going to have to make your company your first priority.

Personalize your online orders. Johnny Cupcakes shirts are wrapped in special cupcake tissue paper, and usually come with a Ninja Turtles or Garbage Pail Kids card. Taking a couple of extra minutes to do that puts a gigantic smile on someone’s face!

This was taken from an article written on NPR.org
For the complete article click here

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Thanks,
Jon Kruse

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This post was written by:

Jon Kruse - who has written 83 posts on How to start a Clothing Company.

Besides running this blog I also own two clothing companies, Mediocore Clothing and SHRED. I also run Double Dragon Studios with a partner and we do a lot of work for clothing companies making stores, blogs, and myspace layouts. Please send me an email if you have any questions, want to hire me for work, or just want to say thanks.

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  • Jess this is just how one person has done it. He still prints a lot of shirts even though it's limited edition (usually around 300). His prices are high to make up the difference but really printing at 300 shirts will give you a really low price per shirt. Silk screening is still inexpensive for small runs. I usually print 50 of each design on American Apparel and my costs are between 7 and 10 dollars a shirt. If I print more shirts the cost goes down considerably.
  • Jess
    So...how are you supposed to make money if you're not mass producing? Are you pricing your line very high to make up the difference? What if you want something that middle class families can afford? And what is the least expensive way to mass produce your designs if that's the way you decide to go?
  • i want a garbage pail kid card!
  • Travel, travel, travel?
  • 305
    Thanks for the tips!!!
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