For me, a logo/branding seems like the easy part. How did you go about name selection? Verifying the name isn’t taken? And copyright? Thanks for the great resource and website! – John
Do an internet search.
Also check out this link
I think its wise to see if anyone else is using the name you want. I wouldnt suggest getting your name trademarked right away though. You might want to change your name, or go a different route so if you spend money in the beginning trademarking your name this can be money lost.
Make some money first then trademark your name later.