How to start a Clothing Company

I just finished the book “Word of Mouth Marketing” by Andy Sernovitz and it was a great read. Here are a few bullet points to get you started on word of mouth advertising. I’m going to make a full post later on how companies like Johnny Cupcakes, Threadless, and Linty Fresh have used word of mouth to great success.

1. Look on the web for people talking about you.
2. Decide who will join those conversations. Start today.
3. Create a blog.
4. Make a new rule: Ask “Is this buzzworthy?” in every meeting.
5. Come up with one buzzworthy topic keep it simple.
6. Put something on your site that will remind them to talk to a friend.
7. Let your talkers sign up for a private newsletter.
8. Pick one easy way to track down word of mouth.
9. Put a tell-a-friend form on every page of your website
10. Put a special offer in an easily forwardable email.
11. Add a small gift and word of mouth tool to every package you sell.
12. Have a private sale for your talkers.
13. Apologize for mistakes and solve problems fast.
14. Partner with a charity.
15. Do something unexpected.
16. Be nice.

Do something worth talking about!

I would recommend this book to anyone out there trying to find inexpensive ways to spread the word about thier company. You can get it at Amazon for under $17. Click the link below for a link to the book.

Word of Mouth Marketing: How Smart Companies Get People Talking

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Thanks,
Jon Kruse