QuestionsCategory: starting outHow can our company turn clicks on our website into sales?
Anonymous asked 2 years ago

My company just started up a few months ago and we have done almost everything you have suggested to do in order help expose our clothing company. We are getting several clicks on our website, but not a lot of sales. Therefore, we are not having issues with people coming across our website, just that we are not getting as many sales as we had hoped. My question is: Besides reducing the price of our products, what do you suggest we can do to help make our website more appealing to customers in order to receive more sales? Your help would be greatly appreciated! Thank you!
Veronica Terkhorn

1 Answers
Facebook Profile photoJon Kruse Staff answered 2 years ago

With e-commerce sites you are looking at an average of under 3% conversion rate. So that means for every 100 people visiting your site you get 3 sales. 3% is high to, you will most likely get under that.
I don’t think the price is necessarily the problem. If you don’t have traffic your products wont sell regardless of the prices.
Also not all traffic is equal. You want to target your customers not just get random traffic for your site.
Hope this info helps.