A couple weeks back I found this article on omgtees where my clothing company Mediocore Clothing was the 5th highest ranked t-shirt company according to blog posts. Eric Terry of Linty Fresh was ranked 6th and I remember he was one of the first people to comment on my original post “How to get your cool t-shirts reviewed by a t-shirt blog.” There isn’t anything that either of us have done that is special except make awesome shirts.
If you haven’t read “How to get your cool t-shirts reviewed by a t-shirt blog” by Joe (formerly of Fantastic Blognanza) please do so now.
There are a few things that I wanted restate in my own words about getting your t-shirts reviewed by blogs.
Get to know the blogger
This seems like simple stuff but I’m sure a lot of people just send emails to all the t-shirt blogs they can find and think their t-shirts will get posted. Go to their site, check it out, and in your email give them a compliment letting them know that you visited their site.
Use their name
Use their name in the email. I respond to emails a lot more often when my name is used.
Introduce yourself and tell them why you’re different
Be nice and introduce yourself like an actual person. Tell them about yourself and give them a story on why they should care about you and your clothing company. Let them know why your clothing company is different than all of the clothing companies out there.
Give them information they can use
A lot of bloggers are doing this in their spare time so help them out by writing about your company so they can just copy and paste it into a blog post. The same goes with pictures. Have a bunch of images already uploaded to your site so they can just copy and paste the url. Do you ever wonder why some posts look more professional than others. It’s because the blogger was given all the necessary images and copy to make a great looking article.
Thank Them, and thank them again.
Thank them in your email, comment on the blog if they post an article about you, and email them a thank you if they write about your blog. These guys are doing this for free and they want to be appreciate. Send them something in the mail, it doesn’t have to be a shirt. You can send a handwritten thank you card, or just a little present to let them know you care.
Monitor whose talking about you
A great tool I use to see whose talking about me is www.technorati.com. See whose talking about you and join the discussion. Thank them if it’s something positive and deal with it if it’s something negative.
Get the bloggers on a mailing list
After you’ve become friends with a blogger get them on your mailing list. All I do now is send out a mailing list every time I have a sale or something for them to talk about.
If you follow all of these rules and have good products the bloggers will post about you, it’s really that simple.
Here is a giant list of t-shirt blogs and t-shirt sites to submit your t-shirts to.
Related posts:
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December 26th, 2008 at 6:43 pm
no offense but just because you get posted in a lot of blogs does not mean you get a lot of sales. i mean johnny cupcakes isn’t on that list, neither are the hundreds and they both make multi-millions..
December 28th, 2008 at 2:36 am
No offense but blog posts on high traffic websites + a great product = a lot of sales. I was on uncrate.com and I got 2,000 hits and 40 + sales, THE FIRST DAY!. It was ridiculous, I’ve never seen that many sales in such a short amount of time.
The Hundreds and Johnny Cupcakes are great companies but they can both do better and get more t-shirt blogs to talk about them.
I don’t have all the answers but I can certainly write about the things that I know have worked for my own company, and having a good relationship with blogs works.
December 31st, 2008 at 6:44 pm
Always good tips, Jon. Thanks for all your hard work.
January 8th, 2009 at 9:21 pm
As a t-shirt blogger, I’ll vouch that Jon speaks the truth. I give more attention to people who email me personally, and actually know my name. Being friendly and nice is always a plus too.
January 9th, 2009 at 3:11 am
This is a nice round up Jon. I’d really stress the images and photography point.
On my blog a post with a good photo will be clicked on roughly twice as often as one with a flat design pic.
Most of those clicks will go straight to the shirt site - so if all blogs experience this you can double the benefit of blog coverage by having a high quality photograph of your design on your site.
January 9th, 2009 at 3:29 am
I feel weird having all of you bloggers reading about what I do.
January 9th, 2009 at 12:35 pm
Nice work Jon! It’s always good to search the blog first for possible past reviews of your store before writing. I get annoyed when people lie about reading my blog and they don’t know that their site has already been featured. And when they call me dude…
January 13th, 2009 at 4:04 pm
This is a great page full of awesome tips! i just found your blog and its instantly one of my new favorite pages! good work here man! check out my shop @ http://www.esotericink.com were doing alot of page renovations!
February 18th, 2009 at 3:40 pm
Great post! I have been looking for this info. I am glad I found this info!!