Jon Kruse | How to start a clothing company
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About Jon Kruse

I run this blog and have a web development company called Double Dragon Studios. Send us an email if you are looking for any web work to be done.

Boosting Customer Loyalty in Your Online Clothing Store

Categories: Starting Out|

Up until recently, companies considered making more sales as being their biggest concern, with customer loyalty rating low on their list of priorities. There has been a major paradigm shift in this respect, with a [...]

How to Get Your Clothes to Celebrities

Categories: Marketing|

Fashion is an aspirational industry. Like fragrances and luxury cars, desire is so often driven by marketing campaigns that show the coolest, wealthiest, most beautiful people enjoying the enviable item in question. A shopper wants [...]

Apparel Sourcing – Attending a Show

Categories: Printing, Starting Out|

You may have an idea for a clothing design, but finding someone to make it for you can be one of the most difficult steps in the beginning stages. Whether you’re new to the industry or a seasoned vet, in my experience the best way to find clothing producers is to attend a sourcing show.

All T-shirt Printing Methods

Categories: Printing, Starting Out|

Written by Ray Masaki Being in the t-shirt business, I’ve done a fair share of research on the t-shirt printing processes. I wanted to share all the processes I know, because I feel that it [...]

Tips for Making a Logo for your Clothing Brand

Categories: Design, Starting Out|

Written by Ray Masaki My article on creating a brand name went pretty well, so I wanted to follow it up with a little bit about logo design. So I realize how huge a topic branding and [...]

Creating a brand name for your clothing line

Categories: Starting Out|

Written by Ray Masaki What is branding? I personally think branding is the most important thing when it comes to an online clothing business. Branding is what basically sells the item before the potential customer [...]

Do I need a logo starting off my clothing line?

Categories: Design, Starting Out|

Written by Ray Masaki Question: do you need a logo for a clothing line to start off? Answer: In a word, I’d say yes. In terms of branding, a logo is maybe one of the [...]

Beginner Tips for Starting a Clothing Company

Categories: Starting Out|

Written by Ray Masaki Question: Who is your t-shirt manufacturer? Do you make them in house or outsource them to get a tag and design printed on them? I don’t plan to make my own [...]

Brand Consistency for clothing companies

Categories: Starting Out|

Written by Ray Masaki Preface I’ve been emailing with a guy who is interested in purchasing one of my t-shirt designs, and he asked me if I thought the design would be appropriate for his [...]

Plan of Action – starting a clothing company

Categories: Starting Out|

Written by Ray Masaki Question: So, i’ve got my first capsule-collection of tees made. 3graphics,3 styles. i did the photoshoot on Oahu (i love how it turned out) have two features on blogs, but i [...]

How to set-up artwork for screen printing

Categories: Design, Printing, Starting Out|

Written by Ray Masaki Question: Hi Ray. First off let me tell you how rad your clothing line is – really awesome! I don’t want to take up too much of your time, but I [...]

Type Logos vs Graphic Logos for clothing

Categories: Design, Starting Out|

Written by Ray Masaki Questions: I would like to start by off thanking you for answering questions for up and coming clothing lines. I’ve learned some things from you and I deeply appreciate it. Your [...]

How to break even with your clothing line

Categories: Starting Out|

Written by Ray Masaki Questions: Hello Ray, My name is Justin. I have pondered starting a clothing line. I’ve been doing extensive research because, well, if I do start one I’ll be running off a shoestring budget. [...]

Logos and Packaging for Clothing Lines

Categories: Design, Starting Out|

Written by Ray Masaki Questions: Hi Ray! I was just looking through some online articles and stumbled on your site. I’m also a young entrepreneur and I’m looking to start up a sneaker accessory brand [...]

  • T-Shirt Business - HTSACC

How to start a tshirt business

Categories: Business, Featured, Inspirational, Marketing, Starting Out|

Follow these 10 tips on how to start a tshirt business to avoid making costly mistakes and create a successful tshirt business the right way.

Best E-commerce website for your clothing line

Categories: Business, Design, E-commerce, Featured, Starting Out|

I remember back when I was first trying to figure out what to e-commerce system to use for my clothing website. There were so many different carts and information out there it was hard to [...]

How to get Celebrity Endorsements for your clothing line

Categories: Marketing|

Everything a Start-Up Fashion Brand Needs to Know About Celebrity Endorsements If you’re reading this, it’s because you own a fledgling clothing company that’s just about to go to market, and it’s probably safe to [...]

Get Custom Pins Manufactured

Categories: Design, Printing, Starting Out|

Accessories are an important part to any clothing line. Getting custom pins manufactured is an easy way to add more options for your customers. My friend Greg from Miles to Go has been selling pins [...]

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