Review the latest articles dedicated to “Marketing” category written by HTSACC editorial team. Contact us to learn more about modern marketing concept in starting clothing company!
Fashion is an aspirational industry. Like fragrances and luxury cars, desire is so often driven by marketing campaigns that show the coolest, wealthiest, most beautiful people enjoying the enviable item in question. A shopper wants [...]
Everything a Start-Up Fashion Brand Needs to Know About Celebrity Endorsements If you’re reading this, it’s because you own a fledgling clothing company that’s just about to go to market, and it’s probably safe to [...]
Want to know what shirt designs sell? It's not about artsy esoteric ideas, themes, and execution. Customers typically enjoy simplicity; generic ideas, easily understood and recognizable. Parodies and borrowed interest designs do well because there are already a built in market. Read more to find out what sells and how you can apply it to your clothing line.
I get asked often about how a new brand can build customer and brand loyalty and although there is no simple answer, there are some tips to help get the wheels in motion. First off, [...]
In today’s article, I want to lay out reasons for and mostly against doing trade shows and why for a lot of brands, focusing that energy to a more targeted market is time and money [...]
Napolean Hill writes about the mastermind group as a key to success that will help you start your clothing company. A mastermind group is the coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony. So a group of people with common interests helping each other out. When I started out I made friends with a lot of designers and clothing company owners and picked their brains about everything. Our goal was to learn from each other and help each other succeed.
Have you ever been shopping on a website, added something to your cart, but then for whatever reason you decided not to buy it? Then you go about your day surf the web and the product you were looking at is advertised everywhere. This is called remarketing.
Getting your clothing line on a t-shirt blog is a big step towards increasing the traffic to your site and getting sales. This article explains the proper etiquette in asking a blogger to review your store.
Before I get into how to promote your blog posts for your clothing linelet's talk about the blog post itself. I feel like a lot of times people spend more time trying to promote their blog posts then actually working on the blog post. You need to write great content that your audience wants to read and share. What is your audience into? How can you captivate them? If you can't answer these questions then you need to take some time and really understand who you're customer is.
Custom t-shirt packaging is something that can set your product and clothing line apart from everyone else. Here are some custom t-shirt packaging ideas to get you thinking outside the box.
I saw this on the Oatmeal and it is a great post for what not to do on Facebook, and hilarious as always. Click the image below to view the whole post on Oatmeals website. [...]
Characteristics of successful clothing line owners, Costs of Starting a clothing line, How to advertise and market your clothing line, How to launch your clothing line, Why you should pay a professional to print your shirts, SEO secrets the high priced consultants aren’t telling you, Stop trying to do it all and delegate, It’s not all about the product, How I became one of the top online t-shirt companies by being a nice guy, How to get your cool clothing line reviewed by a t-shirt blogger
I remember when I started I searched all the articles on t-shirt forums to figure out how to get traffic to my site. A lot of what people said to do was tedious and time [...]
I just put up a page for my book recommendations. You can check it out on the very top navigation of the site on the far right. Or you can just click here book recommendations [...]
Threads not Dead is an e-book written by Jeff Finley of Go Media with the help of many big names in the clothing industry (including myself). Here is the description What if the most prolific [...]