Written by Ray Masaki My article on creating a brand name went pretty well, so I wanted to follow it up with a little bit about logo design. So I realize how huge a topic branding and [...]
Written by Ray Masaki Question: do you need a logo for a clothing line to start off? Answer: In a word, I’d say yes. In terms of branding, a logo is maybe one of the [...]
Written by Ray Masaki Question: Hi Ray. First off let me tell you how rad your clothing line is – really awesome! I don’t want to take up too much of your time, but I [...]
Written by Ray Masaki Questions: I would like to start by off thanking you for answering questions for up and coming clothing lines. I’ve learned some things from you and I deeply appreciate it. Your [...]
Written by Ray Masaki Questions: Hi Ray! I was just looking through some online articles and stumbled on your site. I’m also a young entrepreneur and I’m looking to start up a sneaker accessory brand [...]
I remember back when I was first trying to figure out what to e-commerce system to use for my clothing website. There were so many different carts and information out there it was hard to [...]
Accessories are an important part to any clothing line. Getting custom pins manufactured is an easy way to add more options for your customers. My friend Greg from Miles to Go has been selling pins [...]
Want to know what shirt designs sell? It's not about artsy esoteric ideas, themes, and execution. Customers typically enjoy simplicity; generic ideas, easily understood and recognizable. Parodies and borrowed interest designs do well because there are already a built in market. Read more to find out what sells and how you can apply it to your clothing line.
I have been building e-commerce sites for the last 8 years with my web design company Double Dragon Studios. I have developed on a lot of different carts; big commerce, volusion, bigcartel, woocomerce, magento, opencart, [...]
I recently did a website for Boston Scally using Shopify to power it. Shopify is my favorite e-commerce solution as a designer and also gives the most power and is easy to use for the client. I would recommend Shopify for anyone starting a clothing line.
One of the most overlooked details in starting your own clothing line is the t-shirt tags. When I say tags, I am specifically talk about the tags hidden away on the inside of your shirt. The tag that never sees the light of day, and is usually an afterthought. So after coming across some incredibly creative tags that in my mind add value and personality to a brand I decided to put together a list of companies that do an incredible job with their custom tags.
I recently wrote an in depth review on big cartel for clothing lines and thought it would be nice to also showcase the best bigcartel store examples. These sites stand out from the rest and really push what can be done in bigcartel. Custom slideshows, layouts, type, and menus all come together to make these sites stand out from the rest and make them the best bigcartel stores.
Custom t-shirt packaging is something that can set your product and clothing line apart from everyone else. Here are some custom t-shirt packaging ideas to get you thinking outside the box.
Written by Ray Masaki This is a really good question, but the answer obviously depends on what you consider your demographic to be. But one thing that is definitely important regardless of your demographic is [...]
Written by Ray Masaki Custom packaging is one of those things that are icing on the cake. I think it’s awesome when I get a package that comes in an awesome box, or custom mailer, [...]
This is probably a topic that most, if not all, indie brands think about. I know most of you reading this and interested in starting a clothing brand have considered ways to spend less money [...]
Written by Ray Masaki This topic was suggested by my buddy and fellow New Yorker, Bryan of Doctor Hazmat, who I incidentally met after first talking to him via twitter. It’s certainly an interesting question, [...]
Written by Ray Masaki This is somewhat related to my previous post of knowing when to not use a design for your line. I think an extremely important distinction is knowing when something is an [...]