Craft Show Tip: Peacocking

Sat, Mar 27, 2010

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I just signed up for Renegade LA and SF today and was thinking about writing some articles about craft shows. If you haven’t heard about Renegade, check them out. They have a couple around the US and they usually have a good crowd.

My tip today is about peacocking. You might have heard of the term before on that show on vh1 called the pickup artist. If not here is the definition.

Peacocking: Like a male peacock uses his feathers to attract a mate, peacocking involves using a man’s clothing and adapting his behavior in an over the top and flashy manner, for the purpose of attracting women — but not necessarily a mate.

Peacocking isn’t just about being outlandish or outrageous, its about attracting attention in an appropriate manner for both individuals (the one(s) you are trying to attract and yourself) as well as for the venue (i.e. a coffee shop vs. a bar). Therefore, if wearing lots of flashy jewelry or having piercings all over your face doesn’t jive with your personality, it probably won’t fly. The key is to use props and accessories in a way that mirrors who you are — but amped up in order to stand out from the crowd.

mediocorepowerglove Craft Show Tip: Peacocking No I am not advising you to pickup on your customers. What I am telling you is that putting on some outlandish outfit is a good way to bring attention to your booth. The first time I wore my pink hat, power glove, and super soaker to a craft show I felt pretty stupid. It still takes a little to get use to but the response is amazing. I can’t even count how many times I’ve talked to customers about the power glove and how it never worked. Peacocking is a great way to bring attention to your booth and I suggest everyone to try it at least once.

Post your own peacocking tips below. I would love to see some pics to.

threadsnotdead Craft Show Tip: Peacocking

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Thanks,
Jon Kruse

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- who has written 135 posts on How to start a Clothing Company.

Besides running this blog I also own two clothing companies, Mediocore Clothing and SHRED. I also run Double Dragon Studios with a partner and we do a lot of work for clothing companies making stores, blogs, and myspace layouts. Please send me an email if you have any questions, want to hire me for work, or just want to say thanks.

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  • Robbo

    I might go meet you guys. Too bad I read this too late. The deadline was last friday to the San Francisco show.

  • aaronona

    Simple marketing strategy. One thing that's important though is to not overdo it. You want to bring attention to your product, brand, and table. I'm sure you have a good balance, but for some people, beware. Have something that's too attention and people will be asking about your glove and supersoaker more than your products. Like he said, make sure it's something that will support and backup what you're doing and not overshadow it.

  • jonkruse

    I don't think there is any problem with bringing too much attention to things other then the product as long as those things make sense with the brand. I have a super soaker shirt, I am coming out with a power glove shirt, if you are into those items you will be into my products. The more people that notice my booth through anything I do the better.

  • http://www.d-structured.com Devon

    I run a clothing boutique and we always try to find amazing brands at these trade shows, and fairs. This one brand Natures Mistake had some great looking shirts but a sign that said “Free Beer” and some good looking ladies hanging around, and they usually do live screen printing at the shows. It was a bit of a gimmick for hot chicks and free beer, except their shirts were dope! Now there one of the best brands we work with and we brought them up from L.A. to SF to throw a brand launch party with them!

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