Do’s And Don’ts: Getting Your T-Shirts Reviewed

Sat, Aug 15, 2009

Marketing, Starting Out

I have a couple articles about this on how to start a clothing company but I think it’s always nice to hear about it again from another source. This one come from Liz over at pop culture tees

Here are my previous articles on the subject.

iStock 000006901812XSmall Do’s And Don’ts: Getting Your T Shirts Reviewed

The genesis for this article was an email I received a few days ago from a new clothing line (who shall rename nameless) that was also sent to about a dozen other blog owners in the industry. I know this for a fact because it the author of the email used CC instead of BCC, allowing myself and all the other addressees to see exactly who he had sent it to.

These types of emails are horrible for two reasons:

1. Unless everyone you’re emailing knows each other, CC is a great way to open up a can of spam – all it takes is 2-3 people hitting “reply all” and you’re suddenly stuck receiving endless emails that you can’t opt out of or stop. It’s literally a nightmare.

2. It’s “lazy marketing” (put so well by someone who responded to this latest email). You’re essentially appealing to a blog owner to take the time and effort to look at your products, and then compose a well-thought out (hopefully positive) review… But you can’t take the time to write them a personal email?

This was the second time in recent months that I received an email like this. I “replied all” on the first one with a very long, and very annoyed rant about the relative lack of consideration, so this time I thought I’d do something a little more productive…

In this article, you’ll find some do’s and don’ts for clothing lines (especially new ones) on emailing blog owners to get some press on your apparel. These tips won’t guarantee you a feature, but they’ll definitely increase your chances.

Read the rest of the article over at popculture tees

threadsnotdead Do’s And Don’ts: Getting Your T Shirts Reviewed

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Thanks,
Jon Kruse

This post was written by:

- who has written 135 posts on How to start a Clothing Company.

Besides running this blog I also own two clothing companies, Mediocore Clothing and SHRED. I also run Double Dragon Studios with a partner and we do a lot of work for clothing companies making stores, blogs, and myspace layouts. Please send me an email if you have any questions, want to hire me for work, or just want to say thanks.

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  • http://www.zazzle.com/krispywear korey

    I’ve searched numerous sites involving how to start a clothing line and I think this site is by far the most informational and precise on the subject.So I would just like to thank you for all the great and useful information,resources and techniques!!I will definatly continue to use this site to educate myself on creating a clothing line!!THANKS AGAIN!!!!!

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