How to Make Your T-Shirt Shop Stand Out and Sell More

Mon, Dec 8, 2008

E-commerce

Here’s an article written by the guys at pop culture tees about making your online store better. I put an over view below but to really understand everything go to their article and look at their examples and information they give about each bullet point.

SITE DESIGN

  • Use clear, simple navigation.
  • Use your main page to promote best sellers, specials and products you want to highlight.
  • Cross promote products by including links to similar items on product detail pages.

PRODUCT PHOTOS

  • Use photographs of your product instead of graphic mock-ups whenever possible.
  • If you have printed tags, custom sew-ons, or branding prints in locations other than the main print, show photos of those too.
  • Show large images of your product.

GARMENT INFORMATION:

  • Tell people what brand of shirt you’re printing on.
  • Include size charts for all your garments.
  • Is your garment 100% organic? Made in the USA? Pre-shrunk? Washed by the hands of 1000 angels before being printed? Tell your customers about it!

CUSTOMER SUPPORT

  • Offer returns (or exchanges), promote the fact that you do, and provide detailed terms.
  • Have a detailed FAQ and keep it up-to-date.


CUSTOMER RELATIONSHIP

  • Have an “About Us” page and talk about your company. Be funny, be serious, just don’t be boring
  • Start a mailing list and include options to register on your site and as part of the check out process.

Full article at pop culture tees.

Choose Your Weapon - Go Media Arsenal!

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Thanks,
Jon Kruse

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This post was written by:

Jon Kruse - who has written 83 posts on How to start a Clothing Company.

Besides running this blog I also own two clothing companies, Mediocore Clothing and SHRED. I also run Double Dragon Studios with a partner and we do a lot of work for clothing companies making stores, blogs, and myspace layouts. Please send me an email if you have any questions, want to hire me for work, or just want to say thanks.

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