Here’s an article written by the guys at pop culture tees about making your online store better. I put an over view below but to really understand everything go to their article and look at their examples and information they give about each bullet point.
SITE DESIGN
- Use clear, simple navigation.
- Use your main page to promote best sellers, specials and products you want to highlight.
- Cross promote products by including links to similar items on product detail pages.
PRODUCT PHOTOS
- Use photographs of your product instead of graphic mock-ups whenever possible.
- If you have printed tags, custom sew-ons, or branding prints in locations other than the main print, show photos of those too.
- Show large images of your product.
GARMENT INFORMATION:
- Tell people what brand of shirt you’re printing on.
- Include size charts for all your garments.
- Is your garment 100% organic? Made in the USA? Pre-shrunk? Washed by the hands of 1000 angels before being printed? Tell your customers about it!
CUSTOMER SUPPORT
- Offer returns (or exchanges), promote the fact that you do, and provide detailed terms.
- Have a detailed FAQ and keep it up-to-date.
CUSTOMER RELATIONSHIP
- Have an “About Us” page and talk about your company. Be funny, be serious, just don’t be boring
- Start a mailing list and include options to register on your site and as part of the check out process.
Full article at pop culture tees.
Mon, Dec 8, 2008
E-commerce