Here’s an article written by the guys at pop culture tees about making your online store better. I put an over view below but to really understand everything go to their article and look at their examples and information they give about each bullet point.

SITE DESIGN

  • Use clear, simple navigation.
  • Use your main page to promote best sellers, specials and products you want to highlight.
  • Cross promote products by including links to similar items on product detail pages.

PRODUCT PHOTOS

  • Use photographs of your product instead of graphic mock-ups whenever possible.
  • If you have printed tags, custom sew-ons, or branding prints in locations other than the main print, show photos of those too.
  • Show large images of your product.

GARMENT INFORMATION:

  • Tell people what brand of shirt you’re printing on.
  • Include size charts for all your garments.
  • Is your garment 100% organic? Made in the USA? Pre-shrunk? Washed by the hands of 1000 angels before being printed? Tell your customers about it!

CUSTOMER SUPPORT

  • Offer returns (or exchanges), promote the fact that you do, and provide detailed terms.
  • Have a detailed FAQ and keep it up-to-date.


CUSTOMER RELATIONSHIP

  • Have an “About Us” page and talk about your company. Be funny, be serious, just don’t be boring
  • Start a mailing list and include options to register on your site and as part of the check out process.

Full article at pop culture tees.

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