When you think of clothing companies rooted in the music community, nothing should be more obvious than GLAMOUR KILLS CLOTHING. Not only has the brand spread to thousands of show-going bodies, but it’s collaborated with bands, filmed live sessions, sponsored entire tours and released free samplers (most recently a covers compilation) since its foundation by MARK CAPICOTTO in 2005. Tracking down CAPICOTTO was no easy task—flying to Europe one week, Bamboozle the next, and so on—but AP finally squeezed some of the best lessons he’s learned in the business out of him.
Altpress asked me to do an article for them about a month ago to talk about running your own company within this scene. I knew I would have a lot to say and have been working on this periodically since the idea came to form. Hopefully, some of you will read this and take something away from it. I’m not a writer by a longshot, so many thanks in advance for reading this essay that is probably riddled with grammar miSTEAKS (He wasn’t kidding. -ed.).