Written by Ray Masaki

Question:

do you need a logo for a clothing line to start off?

Answer:

In a word, I’d say yes. In terms of branding, a logo is maybe one of the most important symbols/tools/representations of your brand. But the thing is, you have to have a good logo that you feel actually represents your brand well. If you have a shitty logo, people will think you have a shitty brand, and you probably do, because you don’t care enough to have a good logo.

It is extremely difficult to leave a memorable impression on someone without a logo. It doesn’t have to be anything that blows every other logo out of the water. As long as it’s professional, creative, and memorable, you have yourself a good logo. Also, people say that simpler is better (read: nike, apple, etc.)

If you don’t have any design experience, I would recommend hiring a professional graphic designer to make you a logo. A logo is not a thing you can cheap out on. Much like a website, the logo is really important for making an impression on a person. Also, it’s really difficult to change your logo after people start recognizing your brand for it, so it’s a good idea to have a well-thought out logo right off the bat rather than rebranding over and over.

I’ve written a blog entry about coming up with a good logo, so I think it’ll be a useful read: http://blog.lowdtown.com/?p=52

Hope that helps!

-Ray

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