When someone gets involved they tend to be more committed to something than someone just passing by. When people interact online they may be doing a multitude things like instant messaging while surfing the web. As a web site owner, you really have no idea whether you have a visitors full attention since you are not physically together. What you have to do is come up with something that gets them involved.

To engage you visitors may be easier than you think. Since social networking sites have taken over the web, blogs, discussion groups, surveys and forums are part of most internet users daily activities. These are all ways to get a visitor to stop for a moment and interact with your site on an increasing basis. If you get them to become a regular visitor who wants to interact with your site it will start to fell like a home to them. They will start to take pride in contributing to your site and they will feel the sense of ownership.

Several forms of marketing like direct mail use strategies that include what is called an involvement device to push prospects to become engaged. It is normally something a prospect can feel and touch and designed to get their participation. It might be as simple as a scratch off section of a call to action card or peeling a sticker and pasting it onto an order form to signal an acceptance of an offer.

It might seem like an overly simple approach to try and increase sales, but it does do just that. If a prospect becomes engaged in a sales process they are more likely to devote their attention and follow up with a purchase. A prospect’s resistance to a sales pitch becomes lower if they become involved and commit to an action.

Of course, not just any involvement device can be used and must relate to what you sell. Facebook is an excellent example. There is a growing popularity of applications which engage people in participation. Those are involvement devices and if there is a web site’s address associated with an application, users are engaging with that site.

read the rest of the article at teebiz

Need an E-Commerce Website?

Shopify is perfect for beginners and experts. You don't need to have any technical or design experience to easily create a beautiful online store with your branding. Choose from tons of well designed e-commerce templates that look great on desktops, phones, and tablets. Easily customize, create pages, add products, and you're pretty much ready to accept payments. Plans come with a free no risk 30 day trial period. Check out our in depth review of Shopify here and see why Shopify is our number 1 recommended shop for clothing companies.


thread-not-deadThread's not Dead is "the ESSENTIAL strategy guide for dominating the t-shirt business"

- Says Jeffery Kalmikoff, Former CCO of Threadless.com

Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Learn how to dominate the t-shirt business.
checkmark2 How to Start and Grow your Own Clothing Company
checkmark2 How to Build a Massive Following Using Social Media
checkmark2 Case Studies and Interviews with the Best of the Best

Use the code "howtostart" for 20% OFF