I remember when I started I searched all the articles on t-shirt forums to figure out how to get traffic to my site. A lot of what people said to do was tedious and time consuming and a lot of it didn’t work for me. I remember being on myspace for hours adding a bunch of people, such a waste of time.
The following are what I think you should focus on to use your time wisely and get more traffic with less work.
The best permanent way for traffic is search engine optimization. I don’t do anything on this website to bring traffic but in my early years I spent time doing SEO. I have gotten 600,070 organic visits from search results. That’s 65.65% of my total traffic. It takes some time to fine tune the SEO but it pays off exponentially.
The practice of exchanging links with other websites. You place another site’s link on your site, usually on a links page, and in return, the other site places a link on their site back to you. Link exchanges will get you some traffic coming from other sites but the biggest reason you want to do link exchanges is to increase your page rank
PageRank is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. By exchanging links with other sites you will increase your page rank. The higher their page rank the higher your page rank will be and the higher you will appear in search results.
Contact the talkers
By talkers I mean the people that run t-shirt blogs, bands, famous people, anyone that has a following of people. You become friends with these people and they will spread your message to all of their followers. I’ve got a couple articles about how to do this
- Get more blogs to post about you
- How to contact t-shirt bloggers
- How to get your cool shirt reviewed
- My story on how I got blogs to post about me
- How to Sponsor bands
This also ties into SEO. You write blogs about what your customers like and have keyword rich blog articles and bam you get traffic with the people that are into your stuff. Don’t write about your company all the time, that’s boring. Write about stuff that is actually interesting. You can also pay other people to do this for you or give fans free product to write your blog.
Like, tweet, google + it up!
If it is hard to share your link with their friends people wont do it. Use addthis.com or one of the many other tools to make it easy for your customers to share with their friends. Use it on all your product pages and blog articles.
Link your facebook with your blog.
Whenever your write a blog posts have it automatically post it on facebook.
Keep in contact with your customers. Same rules of blogging, don’t always talk about your brand just talk about cool stuff your customers are into. You can also send them your blog articles in an email. A good service to use is mail chimp.
- Collect their names, I open way more emails with my name in it.
- Always have multiple links to your site in the emails.
- Write about interesting stuff, don’t bore your customer.
- Don’t always write about your company.
Use feedburner and grow your following
Do these correctly and they will have a big impact on your traffic. Things like SEO require a lot of work in the beginning but really pay off in the long run.
Need an E-Commerce Website?
- Says Jeffery Kalmikoff, Former CCO of Threadless.comStart your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Learn how to dominate the t-shirt business.