I have been building e-commerce sites for the last 8 years with my web design company Double Dragon Studios. I have developed on a lot of different carts; big commerce, volusion, bigcartel, woocomerce, magento, opencart, [...]
Want to know what shirt designs sell? It's not about artsy esoteric ideas, themes, and execution. Customers typically enjoy simplicity; generic ideas, easily understood and recognizable. Parodies and borrowed interest designs do well because there are already a built in market. Read more to find out what sells and how you can apply it to your clothing line.
The definitive guide from the clothing company entrepreneur Justin Merm. His rules for success are to think, plan everything, brand it, raise capitol, start small, get a great printer, make a great website, be different, and have fun. Along with his advice he tells you what not to do. Read the article so you don't make the same mistakes.
One of the most overlooked details in starting your own clothing line is the t-shirt tags. When I say tags, I am specifically talk about the tags hidden away on the inside of your shirt. The tag that never sees the light of day, and is usually an afterthought. So after coming across some incredibly creative tags that in my mind add value and personality to a brand I decided to put together a list of companies that do an incredible job with their custom tags.
Getting your clothing line on a t-shirt blog is a big step towards increasing the traffic to your site and getting sales. This article explains the proper etiquette in asking a blogger to review your store.
Starting a clothing line costs a lot of money! Website, screen printed shirts, photography, everything requires a lot of money to look professional. We revisit the topic of costs of starting a clothing line to get some more insight into what it takes.
When starting your clothing line, one of the many factors that come in to play is choosing what brand of apparel blank t shirt to print on. This is a big decision, there are many different levels of price, quality, material, and fit that you need to take into consideration before you order. But not to worry, I’m writing this article to help people just like you who need help picking what brand to use
There are certain characteristics I see in entrepreneurs that are the key for success. Positivity, being passionate, knowing your market and customer, having a niche, testing everything, recalibrating, and being a person instead of a business are all crucial to succeed in your own clothing line. Read this article for a detailed list of what it takes.
The classic mindset is to try to get a business plan or product 95% right before taking action. This is great in theory, but it rarely works. The alternative is to get your idea about 50% right, then let customers tell you what your mistakes are. Listen, learn, get it 50% right, and put your idea through the process again. Keep at it until your customers say, "Wow!" Instead of debating options internally, you'll be making your idea real, taking it to customers, and learning as it fails.
When you start a screen printing company, you lose focus on what is really important - your bread and butter - your clothing line. If your line is making good money the absolute WORST thing you can do is start screen printing. Instead of focusing on designing, promoting, and improving your clothing line, you are now focusing on a completely different business.
So probably the greatest misconception when it comes to marketing is that advertising makes a brand successful. That statement is completely FALSE! It’s not the advertising that makes a brand famous; it’s the products and branding. Of course, you may have heard a few cases where people got lucky because someone saw Justin Timberlake wearing their shirt, but more times than not, advertising is used for different means. Advertising and marketing a clothing line is what maintains a brand’s success, it never creates it. Advertising and marketing should be used to supplement your brand. So before reading this article, remove that from your head. Without a great product you’ll never be truly successful regardless of your marketing.
The launch is pretty much your single most important release of products. If you make a good impression on people with your products, people will become loyal to your brand, and you’ll have repeat customers. Also, if your launch is weak, people will get a weak impression about your brand. Think of your launch as your chance to make your first impression on the new super hot girl (or guy) in high school. Unless you make that great first impression, you might ruin your chances of getting to know her in the future. So now let’s get into what you want in a perfect launch.
I know what you’re thinking…you have an awesome idea for a shirt, but it’s using a well known, copyrighted character. “Hmm,” you say, “I could probably get away with it, right? I mean, it’s not like [insert major corporation here] own every aspect of the character. Besides, what I’m really doing is a parody and hardly looks like it…yeah, it’ll be ok…right?” Sound familiar? Read this article to understand what is legal and illegal in the world of shirt design.
How much do I need to start my clothing line? This is a HUGE question that I get asked a lot. And the simple answer is that there is no answer. Of course, I could give you an estimate based on your products and what you’ll need and what not, but ultimately there’s no way that I can just say that you need X amount of dollars to start Y company. So let’s break it down a little bit to help you assess your business and how much money you will possibly need.
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