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23. June 2009

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SEO for Apparel and T-Shirt Companies

im Toomey from Assault Blog and Assault Shirts talks about how to get SEO results without spending a lot of money. He gives some great tips for keyword strategies, blog strategies and coding strategies. var addthis_pub = 'kruse'; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more';

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8. June 2009

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The Importance of Taking Professional Looking Pictures of your Clothing Line

www.iamthetrend.com watchteev.com So the moment has come, either through word of month, a blog post or even possibly an ad you placed. A customer is on your site and is browsing your clothing line to see what you have to offer. After a few minutes your potential customer exits your page but with nothing in their shopping [...]

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2. June 2009

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Interview with Mark Capicotto of Glamour Kills

I had the opportunity to ask Mark Capicotto of Glamour Kills a few questions about starting a clothing company and this is what he had to say. Jon: How much money did you start your clothing line with? Glamour Kills: I started off with $300.00-$400.00. I really didn’t have alot of capitol to start [...]

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27. May 2009

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Why You Should Pay A Professional To Print Your Shirts

When you start a screen printing company, you lose focus on what is really important - your bread and butter - your clothing line. If your line is making good money the absolute WORST thing you can do is start screen printing. Instead of focusing on designing, promoting, and improving your brand, you are now focusing on a completely different business. You now have to learn everything that goes into screen printing. You have to find a place to keep a press, a dryer, a flash, a washout area, an exposure unit and a dark room. If you don't have a bunch of extra room, you have to rent a place.

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20. April 2009

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The truth about copyrights and licensing

I get lots of questions from people who want to get into the shirt business asking me about using licensed imagery, sayings, and characters in their designs. They ask me if it’s “ok” because they deviated from the original works by a certain percentage, or because it’s a parody, or some other excuse they claim will allow them to cash in on their design while not getting into trouble. The fact is: If it looks like a duck, walks like a duck, and even quacks like a duck…it’s copyright infringement. That means that the little “personal flair” you add to the design idea isn’t enough to keep you off the radar of any major company protecting their intellectual property rights. Make any excuse you want, but you know what? You’ll have to prove it in court…and do you have enough money to do that? That’s what I thought…

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3. July 2009

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Myspace Marketing (for Your Clothing Line)

ocial networks are great tools for promotion to many small businesses. Myspace marketing is becoming more and more common, and nearly every business has a Myspace page. Does yours? If not, well I guess you already know what I’d suggest. If you plan on getting started or do happen to have a Myspace page for [...]

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30. June 2009

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An Advanced Strategy To Sell More T-Shirts

Plenty of t-shirt sites offer specials. Buy three get one free, free shipping of orders totaling a certain amount, percentage off an order and a bunch of others to increase the amount of the purchase. One method that isn’t seen too often is the standard up sell. Many large online retailers use this method successfully, [...]

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24. June 2009

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Engaging Your Visitors Will Sell More Tee Shirts

When someone gets involved they tend to be more committed to something than someone just passing by. When people interact online they may be doing a multitude things like instant messaging while surfing the web. As a web site owner, you really have no idea whether you have a visitors full attention since you are [...]

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20. June 2009

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Creating A Viral Marketing Campaign For Your Brand

The focus of viral marketing is the fact that it has the ability to replicate itself without any outside assistance. A viral marketing campaign is one which allows and motivates customers who are exposed to the campaign to actively help spread the word themselves. Your customers pass on the word to other potential customers either because [...]

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14. June 2009

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Using Special Offers To Sell More Tee Shirts

As a whole, humans are programmed to avoid loss and danger. Without this basic instinct, the human race would have a difficult time surviving. Subconsciously, humans are constantly watching for cues that might suggest danger or the possibility of experiencing dramatic loss that lead them to flee or evade the problem as quickly as possible. In [...]

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12. June 2009

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5 Steps To Successfully Managing Your Clothing Brand

I saw this post by Rachelle Hynes on behance and thought it was a really simple checklist about what you should be doing with your clothing brand. One thing that I wanted to add is that you need to communicate your message so everyone can easily understand it. If you don’t do this then there [...]

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9. June 2009

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Good Customer Service Good Customer Service for clothing companies

When selling t-shirts online, a major thing that determines your long term success in the industry is how well your customer service is. Of course your t-shirt designs have to be good in order for people to want to buy, but what makes people really buy from you is how much they like you; how [...]

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9. June 2009

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Branding Your T-Shirt Business

Creating a brand identity is one of the most important aspects of building a successful clothing line. Your brand identity is how your customers are able to identify your business, and is achieved by any images, lingo, philosophy or other details about your clothing line. It’s what makes your business unique, and in a world [...]

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9. June 2009

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Selling Tee Shirts Through Social Networking

Some of the most visited sites daily on the internet are various social networks. The largest demographic of these sites are the people who purchase the most tee shirts of any other group. There are many tee shirt brands that have launched to success with just a small beginning presence on a social network. Depending on [...]

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9. June 2009

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How to Sell T-Shirts Using Twitter

Twitter.com has become very popular in today’s internet world. A February 2009 Compete.com blog entry ranks Twitter as the third largest social network (behind Facebook and MySpace), puts the number of users at roughly 6 million and the number of monthly visitors at 55 million. Those are numbers that are hard to ignore and is [...]

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