Jon Kruse | How to start a clothing company
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About Jon Kruse

I run this blog and have a web development company called Double Dragon Studios. Send us an email if you are looking for any web work to be done.

How to get Celebrity Endorsements for your clothing line

Categories: Marketing|

Everything a Start-Up Fashion Brand Needs to Know About Celebrity Endorsements If you’re reading this, it’s because you own a fledgling clothing company that’s just about to go to market, and it’s probably safe to [...]

Get Custom Pins Manufactured

Categories: Design, Printing, Starting Out|

Accessories are an important part to any clothing line. Getting custom pins manufactured is an easy way to add more options for your customers. My friend Greg from Miles to Go has been selling pins [...]

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Why you should use shopify for your clothing company

Categories: Design, E-commerce, Featured, Starting Out|

I have been building e-commerce sites for the last 8 years with my web design company Double Dragon Studios. I have developed on a lot of different carts; big commerce, volusion, bigcartel, woocomerce, magento, opencart, [...]

Interview with Ex-Boyfriend & BoredWalk

Categories: Designers, Interviews, Starting Out, Store Owners|

This interview is with Matt Snow and Meredith Erin who run Ex-Boyfriend and and BoredWalk Matt Snow, Chief Creative Officer: Head designer, responsible for execution of roughly 95% of the creative content across brands (Ex-Boyfriend [...]

What is the best blank t shirt brand to use

Categories: Printing, Starting Out|

When it comes to blank t shirt brands, there are tons of options available. From the material, color, quality and intended use, you need to understand all aspects of the tees you select and how [...]

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Misconceptions about Direct to Garment DTG t-shirt printing & the Epson F2000

Categories: Starting Out|

I have been operating professionally in the garment decoration business for 10+ years working with some of the countries most notable brands and production shops. The potential of DTG has been promising enough that I have worked with nearly every large DTG printer manufacturer since 2007. This article will address the common misconceptions of DTG and how the Epson SureColor F2000 has revolutionized the industry.

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Interview with Go Ape Shirts

Categories: Designers, Interviews, Store Owners|

Do it if it’s something that you love. Don’t get into it for the money; don’t try to make a quick buck. I know this sounds cliche, but it’s really not work if you’re having fun doing it. Also, start small. You can always build.

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Random Objects Clothing Interview

Categories: Designers, Interviews, Store Owners|

My name is Anthony Simpson and I am the owner & creative director of Random Objects... and I love quotes! Don't judge me. I grew up hearing quotes and they became deeply ingrained into me. [...]

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Mobile Ecommerce Trends: Mobile Accounts for 50.3% of All Ecommerce Traffic

Categories: E-commerce, News|

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

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How to Design for the Apparel Market

Categories: Design, Featured, Marketing, Starting Out|

Want to know what shirt designs sell? It's not about artsy esoteric ideas, themes, and execution. Customers typically enjoy simplicity; generic ideas, easily understood and recognizable. Parodies and borrowed interest designs do well because there are already a built in market. Read more to find out what sells and how you can apply it to your clothing line.

Where to buy blank tshirts

Categories: Business, Printing|

The question of where to buy blank shirts at wholesale prices always comes up. Below are two of the top companies I would suggest going with for blank tshirts. Both of them you will need [...]

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Interview with David Murray of Seibei

Categories: Designers, Interviews, Starting Out, Store Owners|

David Murray, owner of SEIBEI ( pronounced say-bay) answers some questions about starting a clothing company. "Bring something unique to the table, try something new, and decide what's important to you and what you want out of it. Be prepared to not make money for a while. Don't blow a bunch of money on needless vanity (specialized packaging, hang tags, labels, etc) straight out the gate."

Hunter S Thompson on the meaning of life

Categories: Starting Out|

In April of 1958, a 22 year-old Hunter S. Thompson wrote a letter on the meaning of life when asked by a friend for advice. Dear Hume, You ask advice: ah, what a very human and [...]

Start a t-shirt business with no inventory

Categories: Business, E-commerce, Printing, Starting Out|

Great video overview of how to start a t-shirt business with shopify. In shopify you can use print on demand companies that take care of all of your printing and shipping. You end up making less profit in the beginning per shirt but you have no up front costs or inventory which can be costly when you start out.

  • jack of all trades

Licensed Super Heroes: Interview with Jack of All Trades.

Categories: Interviews, Store Owners|

I had the opportunity to interview Allan Goldberg who is the president of Jack of All Trades. They have a ton of superhero and band shirts that are really well designed and stand out above the rest.

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Mastermind Group: Think and Grow Rich

Categories: Business, Marketing, Starting Out, Uncategorized|

Napolean Hill writes about the mastermind group as a key to success that will help you start your clothing company. A mastermind group is the coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony. So a group of people with common interests helping each other out. When I started out I made friends with a lot of designers and clothing company owners and picked their brains about everything. Our goal was to learn from each other and help each other succeed.

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Converting abandoned carts with remarketing

Categories: E-commerce, Marketing|

Have you ever been shopping on a website, added something to your cart, but then for whatever reason you decided not to buy it? Then you go about your day surf the web and the product you were looking at is advertised everywhere. This is called remarketing.

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Shopify Responsive Website Design

Categories: Design, E-commerce|

I recently did a website for Boston Scally using Shopify to power it. Shopify is my favorite e-commerce solution as a designer and also gives the most power and is easy to use for the client. I would recommend Shopify for anyone starting a clothing line.

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