Author Archives | Jon Kruse

Jon Kruse - who has written 135 posts on How to start a Clothing Company.

Besides running this blog I also own two clothing companies, Mediocore Clothing and SHRED. I also run Double Dragon Studios with a partner and we do a lot of work for clothing companies making stores, blogs, and myspace layouts. Please send me an email if you have any questions, want to hire me for work, or just want to say thanks.

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Stop emailing me!

Saturday, April 23, 2011

18 Comments

Let me start out by saying I don’t mind getting email and I like helping people out….. but most of the emails I get are all the same. It’s usually someone that stumbles across my site then proceeds to email me with something like the following, “Hey I’m starting a clothing company, how do I [...]

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I’ve almost reached 1k comments on this site

Thursday, April 21, 2011

3 Comments

I was checking my stats today and am 14 comments shy of reaching 1k comments. That’s an average of 5.3 comments per post. Thanks for all the feedback guys.

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New e-book about starting a clothing company: releases on 4/19

Friday, April 15, 2011

3 Comments

Threads not Dead is an e-book written by Jeff Finley of Go Media with the help of many big names in the clothing industry (including myself). Here is the description What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they [...]

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Top 5 mistakes in ecommerce design

Thursday, April 7, 2011

11 Comments

Sorry about the lack of posts. I am going to try and write a bunch of articles myself about web design and different tools available on the web. 1. Splash Page A splash page is the landing page of your site where it has a flash animation or just text that says “Enter”. A simple [...]

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Bigcartel just got better – ecommerce analytics

Monday, March 14, 2011

1 Comment

Bigcartel just introduced this new feature to allow google analytics on your store. This isn’t anything new but now you can get e-commerce data which is amazing news. What this will allow in google analytics is for you to see exactly where your sales are coming from. So now that you can track where your [...]

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Webinar with Ben of Fright Rags

Wednesday, March 9, 2011

2 Comments

How to start a clothing line – webinar with Ben of Fright Rags from Jonathan Kruse on Vimeo.

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Online Webinar Thursday, March 3 at 1:30pm (EST) with Ben of Fright Rags

Friday, February 25, 2011

1 Comment

Ben has written a couple articles for me in the past and is one of the most insightful clothing company owners I know. If you’re serious about starting a clothing company don’t miss this great opportunity. Also check out his clothing company Fright Rags This is what Ben gad to say: I get emails all [...]

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New Threadbird site plus Free Shirts

Wednesday, February 23, 2011

0 Comments

Threadbird 2.0 is now live! http://www.threadbird.com What’s New? - We print more than just t-shirts! We offer Offset Printing (Business Cards, Postcards and More), Stickers, Buttons and Screen Printed Posters! - More information on all products. Each product has its own page that shows available sizes, information about the product, available colors and pricing! We [...]

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Stats for 2010

Thursday, February 3, 2011

9 Comments

I never thought that when I started this site it would get so much attention or have such a following. I started it in 2008 and last year alone I reached over 139,000 people. I didn’t even know there were 139,000 people that wanted to start a clothing company. I just wanted to thank everyone [...]

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Almost 1k strong on Facebook

Tuesday, January 18, 2011

5 Comments

http://www.facebook.com/startaclothingcompany 995 people like our facebook page. That’s all, I just wanted to let those slackers know that they should press the like button and tip it over the 1k mark.

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Social Brading Basics

Saturday, January 1, 2011

2 Comments

I saw this on smallbiztrends.com Combining social media marketing with traditional branding efforts may be the wave of the future. After all branding is one area social media can help social media the most, establishing brand identity in a way that once required much larger budgets. The following roundup looks at social media, branding, small [...]

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Shirt Hive – Connecting t-shirt brands with designers

Monday, October 11, 2010

20 Comments

I teamed up with Andy at Hide Your Arms to create a new site called Shirt Hive. Here is what he has to day about the project. I thought I would rather steal his words then make something up on my own. At the heart of it, if you just wanted a bullet-point version, it’s [...]

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Viral Marketing On Facebook 102

Tuesday, October 5, 2010

14 Comments

Another legit tip for start up brands and any product based company in general, this one will save you money. I have spent a lot of hours with clients discussing each detail and option that a start up clothing line may have.  Tag, no tag, or inside tag. Big print, little print, this font , [...]

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Viral Marketing On Facebook 101

Saturday, October 2, 2010

4 Comments

Simple, free and only takes a few seconds. Viral marketing on Facebook is one of the most effective ways to brand your company and get more sales. There are a few techniques that I have stumbled upon over the years that I would like to share with you. All these ideas are free and take [...]

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Getting your line into boutiques/ shops

Thursday, September 30, 2010

27 Comments

What you should know before you approach a boutique/shop Being in a room with two buyers can be a very tense situation. Throw on top of that inexperience and you are quickly driving down the road of wrong decisions with signs of regret along the way. I felt like an amateur with terms like Consignment [...]

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Design Process for t-shirts

Friday, September 24, 2010

11 Comments

Written by Derek Deal I get asked a lot how i go about making my designs so i figured I’d give a general overview of how I work. The video above is a time lapse of the entire process of a design i did for The Amity Affliction. If you’re one of them readin’ types, [...]

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