Twitter.com has become very popular in today’s internet world. A February 2009 Compete.com blog entry ranks Twitter as the third largest social network (behind Facebook and MySpace), puts the number of users at roughly 6 [...]
So the moment has come, either through word of month, a blog post or even possibly an ad you placed. A customer is on your site and is browsing your clothing line to see what [...]
Starting a clothing line is similar to starting any other business; there is more to it than what meets the eye. When starting a company, before you officially do business, you want to make sure [...]
I had the opportunity to ask Mark Capicotto of Glamour Kills a few questions about starting a clothing company and this is what he had to say. How much money did you start your clothing [...]
My buddy David Murray over at SEIBEI wrote this great article about doing screen printing vs hiring it out. I get e-mails all the time from people who want to learn screen printing and start [...]
This article assumes that you (the reader) have already started your company, have designs that you would like to print and have found a printer to work with. It is intended to walk you through [...]
You’ve been working on a design in your spare time for 5 days straight… and almost everything is perfect. Everything except the colors. You have 4 different variations laid out in illustrator and keep flipping [...]
This Article was written by Derek Deal and was originally posted on the Black Axe Blog. I recently started predominantly using Illustrator to color my designs since starting The Black Axe. So far its been [...]
Over the last couple of years the GoMediaZine has been a cookie jar full of tips, tutorials & practical advice about designing for apparel. There have been in depth tutorials, lots of inspiration, a fantastic three-part series full of experience & advice - we even showed you how to ‘Make it look like Affliction‘. And just in these last couple of months, we showed you how to make photorealistic mockups of your apparel designs.
Here is a post that was recently on an online forum. I changed the name of the company to disguise their identity. Hey, you think you got what it takes to make a shirt or [...]
You need to be a part of your company and give proper art direction for a design to succeed. The worst jobs I’ve had were when the client didn’t really know what they wanted and couldn’t even answer my basic question about where they want the designs direction to go. The saying “I’ll know what I want when I see it” is very painful for a designer because they can be working hours on a design only to find out that it wasn’t what the client wanted.
I have gotten a lot of emails being a freelance designer myself and most people don’t know how to properly contact artists. The worst is when I get an email that say “how much for a design”. Really… that’s all I have to go on. I don’t even know who the person is, what their company does, or if I am even the right person for the job. Please don’t do this if you expect to get any kind of response.
I have individually headed the development of business opportunities, however, in others I have decided to work with partners. I will tell you upfront that I enjoy partnerships more than flying solo. If there is one red flag to mention about partnerships it is that some people get greedy and want all the rewards. Sharing makes a business work. The first piece of advice I am going to give is: Don’t just look at money signs, look at the pleasure you are going to get from building this business and seeing it succeed with the people you are sharing this adventure with. It is very important that if you are only focused on money you are missing out on the big picture of what will truly make you successful.
If your starting a clothing line and you don't have a goal (a corporate goal, a market share goal, a personal career goal, an athletic goal...) then you can just do your best. You can take what comes. You can reprioritize on a regular basis. If you don't have a goal, you never have to worry about missing it. If you don't have a goal you don't need nearly as many excuses, either.
I own the 5th ranked online t-shirt company (according to blog exposure) and I'm sharing all my secrets. Learn the rules to getting your t-shirts reviewed by t-shirt bloggers and watch your traffic increase and your sales come pouring in.
There are a few ways to do this but the two most popular are printed tags and woven tags. Its totally a personal choice but these are some things to think of. Woven tags have [...]
Here's a quick video by AKT enterprises about making shirts. AKT also runs merchspin which offers great print quality at affordable prices.
Do you want more traffic on your website to give your clothing line the attention it needs but don't have the money to pay for advertising? Here is a list of 16 word of mouth techniques that will increase your traffic and keep your money in your wallet
