I saw this on smallbiztrends.com Combining social media marketing with traditional branding efforts may be the wave of the future. After all branding is one area social media can help social media the most, establishing brand identity in a way that once required much larger budgets. The following roundup looks at social media, branding, small [...]
Author Archives | Jon Kruse
Viral Marketing On Facebook 102
October 5, 2010
Another legit tip for start up brands and any product based company in general, this one will save you money. I have spent a lot of hours with clients discussing each detail and option that a start up clothing line may have. Tag, no tag, or inside tag. Big print, little print, this font , [...]
Viral Marketing On Facebook 101
October 2, 2010
Simple, free and only takes a few seconds. Viral marketing on Facebook is one of the most effective ways to brand your company and get more sales. There are a few techniques that I have stumbled upon over the years that I would like to share with you. All these ideas are free and take [...]
Getting your line into boutiques/ shops
September 30, 2010
What you should know before you approach a boutique/shop Being in a room with two buyers can be a very tense situation. Throw on top of that inexperience and you are quickly driving down the road of wrong decisions with signs of regret along the way. I felt like an amateur with terms like Consignment [...]
Design Process for t-shirts
September 24, 2010
Written by Derek Deal I get asked a lot how i go about making my designs so i figured I’d give a general overview of how I work. The video above is a time lapse of the entire process of a design i did for The Amity Affliction. If you’re one of them readin’ types, [...]
How to get more blogs to post about you
September 14, 2010
By Adam Hendle at I am the trend After having several companies ask how to get blogs to post about them I decided to throw this video together to give a few tips. 1. Be Personal 2. Be Persistent 3. Send Products 4. Offer Affiliate Programs.
So what exactly do you do…
September 3, 2010
Whenever I meet new people they inevitably ask me what I do. I usually just say I’m an entrepreneur and try and be as vague as possible because I really don’t want to get into the details because they wouldn’t understand. It’s not even that the concepts are that hard to understand I feel it’s [...]
Shows: go big or go home
August 16, 2010
When I first started I sold shirts at community colleges. It only cost $25-50 for the day but I never made very many sales. Another vendor at one of the colleges told me to keep on doing the colleges with small fees. She said even if you don’t make a lot of money you can’t [...]
Effective Web Design
July 19, 2010
I am surprised I haven’t written about web design in the past since it’s what I have been doing the past two years at double dragon studios. There are a lot of things to think about when it comes to making an effect web design for your clothing company. One of the most important aspects [...]
How much is enough?
July 15, 2010
I was talking with my sister the other day and she was unhappy that she is still making 50k at her architecture job which is what she made 3 years prior. 50k to me is a lot of money, and it’s hard to understand where she is coming from that 50k a year isn’t enough. [...]
How much should you charge?
July 2, 2010
When I get new products like sunglasses or accessories sometimes I ask my friends how much they would buy them for. I’ve done this a few time and most of the time they come back with the question “We’ll how much did you pay for them”. The question is not how much you pay for [...]
It doesn’t matter how many friends or followers you have on social networking sites!
June 22, 2010
I think everyone has done it. Got some tool where they can send out hundreds of friend invites. It just isn’t worth the time you put into it. Most of the people that will accept your invite will be the kind of people that accept everyones invite and don’t even care about what your doing. [...]
You’re self employed with your business, now what?
June 21, 2010
In the beginning I worked as hard as I could to do everything. I wanted to make it and be able to live off of the clothing company I started. This made me work long hours with little sleep to try and get everything done. T-shirts were everything for me for a little while. I [...]
Make Decisions
June 7, 2010
I’ve been reading the 37signals book called Rework and I really liked what they had to say about making decisions Decisions are temporary so make the call and move on Done. Start to think of it as a magical word. When you get to done it means something’s been accomplished. A decision has been made [...]
how NOT to contact a T-shirt blogger
May 21, 2010
This was originally posted by Dejan at Tee Zine Tee zine is around for quite some time now, and as you may presume I get a LOT of emails from various T-shirt labels, asking if they could be featured on Tee zine. Among all of them, there is a certain amount of emails which seem [...]
Print to order sites don’t work
May 18, 2010
Alright they work but they don’t have your best interests at heart. There are sites like spreadshirt, zazzle, and cafe press that will take care of the printing and shipping to your customers but the quality and profits aren’t amazing. Like most things the greater the risk the greater the reward. Lot’s of people want [...]





January 1, 2011
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