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Describing your brand properly is a necessary skill for building a successful clothing line. Not only does it help clarify what your company is all about, it also shows that the people behind the brand [...]
When you ship out shirts to your customers, it’s your last chance to make a positive, professional and lasting impression. Beyond the obvious – shipping good product that’s neatly folded and arrives without being all [...]
The genesis for this article was an email I received a few days ago from a new clothing line (who shall rename nameless) that was also sent to about a dozen other blog owners in the industry. I know this for a fact because it the author of the email used CC instead of BCC, allowing myself and all the other addressees to see exactly who he had sent it to.
So the moment has come, either through word of month, a blog post or even possibly an ad you placed. A customer is on your site and is browsing your clothing line to see what [...]
Starting a clothing line is similar to starting any other business; there is more to it than what meets the eye. When starting a company, before you officially do business, you want to make sure [...]
When you start a screen printing company, you lose focus on what is really important - your bread and butter - your clothing line. If your line is making good money the absolute WORST thing you can do is start screen printing. Instead of focusing on designing, promoting, and improving your clothing line, you are now focusing on a completely different business.
The launch is pretty much your single most important release of products. If you make a good impression on people with your products, people will become loyal to your brand, and you’ll have repeat customers. Also, if your launch is weak, people will get a weak impression about your brand. Think of your launch as your chance to make your first impression on the new super hot girl (or guy) in high school. Unless you make that great first impression, you might ruin your chances of getting to know her in the future. So now let’s get into what you want in a perfect launch.
I know what you’re thinking…you have an awesome idea for a shirt, but it’s using a well known, copyrighted character. “Hmm,” you say, “I could probably get away with it, right? I mean, it’s not like [insert major corporation here] own every aspect of the character. Besides, what I’m really doing is a parody and hardly looks like it…yeah, it’ll be ok…right?” Sound familiar? Read this article to understand what is legal and illegal in the world of shirt design.
This article assumes that you (the reader) have already started your company, have designs that you would like to print and have found a printer to work with. It is intended to walk you through [...]
How much do I need to start my clothing line? This is a HUGE question that I get asked a lot. And the simple answer is that there is no answer. Of course, I could give you an estimate based on your products and what you’ll need and what not, but ultimately there’s no way that I can just say that you need X amount of dollars to start Y company. So let’s break it down a little bit to help you assess your business and how much money you will possibly need.
If your starting a clothing line and you don't have a goal (a corporate goal, a market share goal, a personal career goal, an athletic goal...) then you can just do your best. You can take what comes. You can reprioritize on a regular basis. If you don't have a goal, you never have to worry about missing it. If you don't have a goal you don't need nearly as many excuses, either.
John Earle, above, started the "Johnny Cupcakes" brand as a joke. Now his cupcake-themed T-shirts, at $40 to $70 each, are flying off the shelves of his store on Boston's chic Newbury Street. Here are some of Johnny's Do's and Don'ts from an article on npr.org. Write some notes down because Johnny knows he's stuff and is an expert at creating a clothing line.
Starting up a new clothing line is no easy task, especially in today’s economy. So it is essential that you properly plan out your ventures to ensure success. Below is a common list of pitfalls [...]
After 2 years of running Linty Fresh, I’ve learned a lot of things, many resulting from trial and error. Thinking back, these are the top 3 things that were (or would have been) really important to consider when starting my clothing line
Design You don't have to go to Art Center to become a great graphic designer. Yeah I would've loved going there but I don't think I would've loved paying the bills. The truth is, only [...]
There's a bunch of information out there on how to start an online t-shirt business but I haven't found very much info where the writer was in the trenches building their business while writing it. [...]
So probably the greatest misconception when it comes to marketing is that advertising makes a brand successful. That statement is completely FALSE! It’s not the advertising that makes a brand famous; it’s the products and branding. Of course, you may have heard a few cases where people got lucky because someone saw Justin Timberlake wearing their shirt, but more times than not, advertising is used for different means. Advertising and marketing a clothing line is what maintains a brand’s success, it never creates it. Advertising and marketing should be used to supplement your brand. So before reading this article, remove that from your head. Without a great product you’ll never be truly successful regardless of your marketing.